Brand Tone

Supportive and Community-Focused

Brand Values

• •Community
• •Support
• •Local
• •Uniqueness
• •Empowerment

Best Practices

• •Emphasize community support in all messaging.
• •Highlight the unique aspects of local businesses.
• •Use inclusive language to foster a sense of belonging.
• •Share stories of local business owners and their contributions.
• •Promote the economic benefits of shopping locally.

Social Perception

A community-driven initiative fostering support for local Grand Junction businesses.

Copy Examples

• •"Shop GV Local: Supporting Grand Junction's Heartbeat."
• •"Discover unique treasures in your neighborhood. Shop GV Local!"
• •"Every purchase makes a difference. Shop GV Local and empower our community."
• •"Join the movement! Shop GV Local and celebrate Grand Junction's spirit."
• •"GV Local: Where community thrives and local businesses shine."