Brand Tone

Aspirational & Dreamy, Trendy & Fashion-Forward, Playful & Youthful, Empowering & Inclusive, Approachable & Friendly

Brand Values

• •Accessibility
• •Style & Fashion
• •Self-Expression & Individuality
• •Quality (within its price point)
• •Joy & Vitality
• •Inspiration & Timelessness (aspirational)

Best Practices

• •Embrace "Dream" Language: Consistently weave words like "dream," "aspire," "wish," "magic," and "wonder" into your copy to reinforce the brand's core theme.
• •Stay Current with Trends (Authentically): Reflect current fashion and social media slang where appropriate (especially on platforms like TikTok), but ensure it aligns with the brand's slightly more mature aspirational side as well – avoid appearing to try too hard. Phrases like "serving looks" or referencing "delulu" for playful escapism can work if used judiciously.
• •Use Positive & Uplifting Language: Keep the tone optimistic, encouraging, and focused on joy and self-expression. Highlight how the products make the customer feel good and confident.
• •Visual Storytelling Support: Ensure copy works hand-in-hand with visuals. If the image is dreamy and aspirational, the copy should echo that. If it's a fun, trendy TikTok, the copy can be more playful and direct.
• •Maintain an Accessible & Friendly Voice: Even when being aspirational, ensure the language is approachable and not alienating. The brand aims for "accessible beautiful handbags," and the voice should reflect that accessibility. Avoid overly complex or exclusive jargon.

Social Perception

Positive (Stylish, cute, and good-value handbags), Mixed (Quality Concerns), Trendy & On-Point, Giftable

Copy Examples

• •Instagram Post (New Collection): "Stop dreaming, start living it ✨ Our new collection just dropped, and it's everything your wardrobe has been wishing for. Which piece is calling your name? #LikeDreams #DreamBig #NewCollection #MustHaveBags"
• •TikTok Video Ad (Outfit Focus): "POV: You found the perfect bag that just *gets* your vibe. 😉 Level up your look with [Product Name]. Link in bio to make your style dreams a reality! #ShopLikeDreams #BagGoals #OOTDInspo #TrendyAccessories #TikTokMadeMeBuyIt"
• •Website Banner (Homepage): "Your Dream Bag Awaits. ✨ Explore styles that turn heads and tell your story. Shop Like Dreams – Wear Your Dreams."
• •Email Subject Line (Sale Promotion): "Don't just dream it, own it! 💖 Up to 30% off your fave Like Dreams styles!"
• •Facebook Ad (Brand Story Snippet): "From a single dream to your new favorite accessory. Like Dreams: Bringing accessible style and endless joy to your everyday. Discover the story, shop the look. #LikeDreamsOfficial #VeganLeather #FashionForAll"