Brand Tone

Elegant, Romantic, Personal, Welcoming, Celebratory, Emotional, Professional, Service-Oriented

Brand Values

• •Customer Satisfaction & Personalized Service
• •Quality & Craftsmanship
• •Making Dreams Come True
• •Elegance & Timeless Style
• •Exclusivity & Uniqueness

Best Practices

• •Embrace Elegance and Romance: Use descriptive and evocative language that highlights beauty, sophistication, and the specialness of the occasion (e.g., "märchenhaft," "atemberaubend," "königlich," "bezaubernd" / "fairytale-like," "breathtaking," "royal," "enchanting").
• •Maintain a Personal and Warm Voice: Even in written communication, convey the friendly and approachable service customers experience in-store. Use welcoming language and address the customer directly and empathetically.
• •Focus on the Dream/Solution: Frame product descriptions and service offerings around fulfilling the customer's dream of finding the perfect dress and feeling beautiful and confident on their special day.
• •Be Consistent Across Platforms: Ensure the tone used on the website, social media, and any advertising materials is harmonious, reinforcing the same elegant, personal, and celebratory brand identity. While the style might adapt slightly (e.g., TikTok more informal than the website), the core feeling should remain.
• •Use High-Quality Visuals that Match the Tone: The copy should always be complemented by high-quality photos and videos that reflect the elegance, romance, and attention to detail that the words convey. The current visual strategy aligns well with this.

Social Perception

Highly positive local reputation, Trusted advisor, Go-To Destination for Bridal & Evening Wear, Associated with Beauty and Special Occasions

Copy Examples

• •German: "✨ Träume werden wahr! ✨ Unsere neue Kollektion 2025 ist eingetroffen – voller Glanz, Eleganz und unvergesslicher Momente. Finden Sie Ihr Märchenkleid bei Lamia Mode. Buchen Sie jetzt Ihren persönlichen Beratungstermin! #LamiaMode #Brautkleid2025 #Abendmode #Hochzeitstraum #Salzgitter" | English Translation: "✨ Dreams come true! ✨ Our new 2025 collection has arrived – full of sparkle, elegance, and unforgettable moments. Find your fairytale dress at Lamia Mode. Book your personal consultation now! #LamiaMode #BridalDress2025 #EveningWear #WeddingDream #Salzgitter"
• •German: "Sagen Sie 'Ja' zu Ihrem Traumkleid! ❤️ Bei Lamia Braut- und Abendmode by Aynur in Salzgitter erwartet Sie eine riesige Auswahl und herzliche Beratung, um Ihren besonderen Tag perfekt zu machen. Vereinbaren Sie Ihren Anprobetermin und lassen Sie uns gemeinsam Ihr Wunschkleid finden! [Link to website/booking]" | English Translation: "Say 'Yes' to your dream dress! ❤️ At Lamia Braut- und Abendmode by Aynur in Salzgitter, a huge selection and heartfelt advice await to make your special day perfect. Schedule your fitting appointment and let's find your desired dress together! [Link to website/booking]"
• •German: "Lamia Braut- und Abendmode by Aynur: Wo Ihr Kleidertraum beginnt. Entdecken Sie über 1000 Roben für Hochzeiten, Bälle und besondere Anlässe. Persönliche Beratung und maßgeschneiderte Eleganz in Salzgitter." | English Translation: "Lamia Bridal and Evening Wear by Aynur: Where Your Dress Dream Begins. Discover over 1000 gowns for weddings, balls, and special occasions. Personal consultation and tailor-made elegance in Salzgitter."
• •German: "Funkelnde Nächte, unvergessliche Auftritte. ✨ Dieses atemberaubende Abendkleid von Lamia Mode besticht durch exquisite Details und eine Silhouette, die bezaubert. Perfekt für Ihren glanzvollen Moment. #LamiaEleganz #Abendkleid #GalaRobe #SparkleDress" | English Translation: "Sparkling nights, unforgettable entrances. ✨ This breathtaking evening gown from Lamia Mode captivates with exquisite details and a silhouette that enchants. Perfect for your glamorous moment. #LamiaElegance #EveningGown #GalaDress #SparkleDress"
• •German: "Dieser Moment, wenn Du weißt: DAS ist mein Kleid! ❤️ Pure Magie bei Lamia Mode. #Brautmoment #TraumkleidGefunden #Hochzeit2025 #LamiaBride #Emotional" | English Translation: "That moment when you know: THIS is my dress! ❤️ Pure magic at Lamia Mode. #BridalMoment #DreamDressFound #Wedding2025 #LamiaBride #Emotional"