Brand Tone

Playful, edgy, and unconventional with a touch of dark humor.

Brand Values

• •Individuality
• •Humor
• •Creativity
• •Self-expression
• •Originality

Best Practices

• •Use humor and wit to connect with the audience.
• •Maintain a slightly edgy and unconventional voice.
• •Incorporate pop culture references and relevant memes.
• •Keep the language accessible and avoid jargon.
• •Encourage user-generated content and interaction.

Social Perception

A brand that's cool, irreverent, and appeals to those who want to stand out from the crowd and express their individuality.

Copy Examples

• •"Our clothes are so good, they're to die for. (But please don't)."
• •"Warning: May cause extreme levels of coolness and unsolicited compliments."
• •"We're not saying our designs are life-changing, but they'll definitely upgrade your Instagram game."
• •"Forget basic. Embrace the bizarre. Shop Katakomb."
• •"Life's too short to wear boring clothes. Unleash your inner weirdo."