Brand Tone

Elegant & Traditional, Authentic & Trustworthy, Celebratory & Vibrant, Comfort-focused & Practical, Approachable & Customer-centric

Brand Values

• •Quality
• •Tradition & Heritage
• •Innovation
• •Customer Satisfaction & Confidence
• •Value for Money
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., Elegant, Authentic, Celebratory, Comfort-focused), approved vocabulary, and phrases to avoid. Share this with anyone creating content.
• •Prioritize "Pure Cotton" and Heritage: Consistently weave in mentions of the brand's commitment to high-quality cotton and its rich textile legacy in product descriptions, social media, and "About Us" narratives.
• •Balance Tradition with Modern Appeal: While emphasizing heritage, use language that also speaks to the modern woman's desire for style, versatility, and comfort in contemporary settings.
• •Focus on the "Feel": Describe not just how the garments look, but how they make the wearer feel – confident, beautiful, comfortable, connected to culture.
• •Authentic Storytelling: Share the brand's journey, the craftsmanship behind the products, and customer stories (with permission) to build a genuine connection and reinforce trustworthiness.

Social Perception

Positive for Product Quality (especially cotton sarees), Established & Reputable (Karishma Sarees & Suits as parent), Emerging Online Presence, Aspirational yet Accessible, Confusion with Unrelated Entities

Copy Examples

• •Instagram Post (Showcasing a new cotton saree collection): Drape yourself in the legacy of Indian craftsmanship. Our new collection of 100% pure cotton sarees weaves timeless tradition with contemporary elegance. Feel the comfort, embrace the heritage. #ShopKarishma #CottonSareeLove #EthnicCharm #SustainableFashion
• •Website Banner (Homepage): Shop Karishma: Celebrating 40 Years of Cotton Purity & Design. Discover Sarees & Home Comforts Crafted with Passion.
• •Facebook Ad (Targeting women interested in festive wear): Let your festive spirit shine! ✨ Explore Shop Karishma's vibrant collection of sarees, designed to make you feel beautiful and confident at every celebration. Authentic designs, pure fabrics. Shop now!
• •Product Description (For a traditional print saree): Experience the soulful artistry of [Specific Print Style, e.g., Bandhani]. This exquisite pure cotton saree from Shop Karishma is a testament to India's rich textile heritage. Lightweight, breathable, and adorned with intricate patterns, it’s perfect for [Occasion/Use]. Let tradition embrace you.
• •Email Newsletter Subject Line (Announcing a sale): Anika, Embrace Elegance for Less | Shop Karishma's Cotton Celebration Starts Now!