Brand Tone

Warm, Personal, and Inspirational.

Brand Values

• •Craftsmanship & Quality
• •Personalization & Uniqueness
• •Meaningful Connections
• •Community
• •Joy & Celebration
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Create a document that outlines the brand's tone (Warm, Personal, Inspirational), core values, do's and don'ts for language, and examples of on-brand copy. This ensures anyone writing for the brand is aligned.
• •Know Your Audience Deeply: Understand who you're talking to. Use language, references, and emotional appeals that resonate with your target customer (e.g., people looking for thoughtful, unique gifts, valuing craftsmanship and personal stories).
• •Prioritize "You" over "We": Focus the copy on the customer, their needs, their feelings, and how the products benefit or speak to them. For example, instead of "We created this beautiful bracelet," try "You'll feel the love and care woven into this beautiful bracelet."
• •Tell Stories: Incorporate storytelling wherever possible – the inspiration behind a product, the craftsmanship involved, or how a gift can create a special moment. This naturally lends itself to a personal and inspirational tone.
• •Be Consistent Across All Channels: Ensure the tone used on the website, in emails, on social media, and even in customer service interactions is harmonious. A customer should feel the same brand personality no matter where they engage with Horsefeathers Gifts. Regular audits of content can help maintain this.

Social Perception

Customers likely perceive Horsefeathers Gifts as a source for unique, thoughtful, and well-made gifts that can't be easily found in mass-market stores. They may appreciate the personal touch and the story behind the brand. The brand is likely seen as trustworthy and passionate about its creations.

Copy Examples

• •Product Description (Necklace): "Wrap a little sunshine around your neck. Our handcrafted 'Golden Ray' necklace isn't just an accessory; it's a reminder of bright moments and the sparkle within you. Made with love, for your unique story."
• •Social Media Post (Instagram - New Collection): "Hello, lovely people! ✨ We've poured our hearts into creating something truly special for you. Introducing the 'Whispers of Spring' collection – delicate pieces designed to celebrate new beginnings and the beauty of connection. Which one speaks to your soul? Let us know below! #HorsefeathersGifts #HandmadeWithLove #NewCollection #MeaningfulJewelry #GiftIdeas"
• •Email Subject Line (Promotion): "A little something special, just for you, from Horsefeathers."
• •Website Banner (Holiday Season): "Gifts from the heart, crafted by hand. Make this season unforgettable with a unique treasure from Horsefeathers Gifts."
• •Facebook VIP Group Post: "Our amazing VIPs! ❤️ Get an exclusive first look at our upcoming summer charms collection AND a special 15% off just for being part of our wonderful HFG family! Your support inspires us every single day. Link in comments! 👇 #HFGVIP #ExclusiveAccess #CommunityLove #HandmadeGifts"