Brand Tone

Informative & Tech-Focused, Promotion-Oriented & Value-Driven, Modern & Clean, Customer Service Aware (Officially)

Brand Values

• •Quality Electronics
• •Seamless Shopping Experience
• •Innovation & Tech Solutions
• •Accessibility & Global Reach
• •Value for Money

Best Practices

• •Lead with Solutions & Benefits: Focus on how the tech accessories solve a problem or improve the user's experience (e.g., "declutter your desk," "stream like a pro," "maximize your Mac").
• •Use Clear, Concise Tech Language: While avoiding overly complex jargon, don't shy away from key technical specifications that savvy customers look for (e.g., "4K@60Hz," "USB 3.2 Gen2," "NVMe SSD Enclosure"). Ensure accuracy.
• •Maintain a Modern & Clean Aesthetic in Visuals and Text: Use straightforward language. Keep sentences relatively short. Ensure copy aligns with the clean, modern design of the products and website.
• •Highlight Value Transparently: Clearly state discounts, free shipping offers, and other value propositions. This builds trust, especially given the mixed online perception.
• •Be Proactive and Supportive in Customer-Facing Communication: Given the mixed reviews regarding trust and potential product issues, ensure all copy (including FAQs, support responses, and policy pages) is helpful, clear, and aims to build customer confidence. Emphasize support availability.

Social Perception

Mixed Trust Signals, Provider of Niche Tech Accessories, Variable Product Experience, Awareness of Potential Issues

Copy Examples

• •Headline: Maximize Your Mac Mini. Elevate Your Studio. Body: Unleash the full potential of your Mac Mini or Mac Studio with the Hagibis MC25 Pro HD. Seamlessly add storage, expand ports, and enjoy 4K display support. Get [Discount %] off + Free Worldwide Shipping! Shop now.
• •Headline: Stream Like a Pro. Capture Every Moment. Body: Crystal-clear 1080p video recording and ultra-low latency. The Hagibis Video Capture Card is your key to flawless live streaming on Twitch, YouTube, and more. Level up your content today!
• •Headline: Declutter Your Desk. Amplify Your Connectivity. Body: Tired of dongle-mania? Our 15-in-1 USB-C Docking Station brings order to your workspace with every port you need. Power, display, data – all in one sleek hub. Limited-time offer!
• •Headline: Tech Upgrades Without the Premium Price Tag. Body: Get the latest in smart device accessories – from high-speed GaN chargers to innovative stands and hubs. Quality tech, accessible to everyone. Explore our Best Sellers now and enjoy free global shipping.
• •Headline: Join the Hagibis Club! Body: Be the first to know about exclusive offers, new tech arrivals, and exciting updates. Subscribe to our newsletter and get an instant [Discount %] off your first order. Stay connected, stay ahead.