Brand Tone

Professional, informative, reliable, and innovative, geared towards a tech-savvy audience while remaining accessible.

Brand Values

• •Security
• •Innovation
• •Reliability
• •Expertise
• •Customer Focus

Best Practices

• •Prioritize clear and concise language, avoiding overly technical jargon where possible to enhance accessibility.
• •Showcase FEITIAN's expertise through informative content that educates users about cybersecurity best practices.
• •Emphasize the reliability and durability of FEITIAN products, backing claims with certifications and customer testimonials.
• •Highlight FEITIAN's commitment to innovation by showcasing cutting-edge features and advancements in authentication technology.
• •Tailor content to specific audience segments, addressing their unique security needs and technical understanding.

Social Perception

FEITIAN is perceived as a provider of high-quality, durable, and cost-effective security solutions, a technically competent company and a reliable alternative to more expensive brands, with a proactive approach to customer engagement.

Copy Examples

• •"FEITIAN's FIDO security keys provide robust multi-factor authentication, safeguarding your digital assets with unparalleled security."
• •"Discover the future of authentication with FEITIAN's biometric devices, combining convenience and advanced security features."
• •"FEITIAN Technologies: Your trusted partner in cybersecurity, delivering innovative solutions to protect against evolving threats."
• •"Enhance your organization's security posture with FEITIAN's customizable authentication solutions, tailored to meet your specific needs."
• •"FEITIAN's FKaaS (FEITIAN Key as a Service) offers a seamless and secure solution for managing and deploying security keys across your enterprise."