Brand Tone

Chic and Modern, Approachable and Relatable, Inspiring yet Attainable, Calm and Positive

Brand Values

• •Style and Aesthetics
• •Quality (implied)
• •Individuality and Self-Expression
• •Joy and Comfort
• •Female Empowerment (potential)

Best Practices

• •Embrace the Friday Morning Vibe: Consistently infuse copy with a sense of ease, anticipation, and understated joy. Use words that evoke positive feelings and relaxation.
• •Speak to an Elevated Everyday: Position products not just as items, but as enhancements to daily life. Focus on the blend of style and practicality.
• •Keep it Visually Inspired: Let the chic and modern aesthetic of the products guide the language. Use descriptive words that paint a picture and appeal to a sense of style (e.g., crisp, flowing, delicate, bold).
• •Be Approachable and Inclusive: While stylish, the tone should remain welcoming. Avoid overly exclusive or technical jargon. Make customers feel like they are part of an inspiring community.
• •Focus on How it Feels: Beyond describing what a product is, describe how it makes the wearer feel – confident, comfortable, put-together, joyful. Connect the product to an emotion or a desired state.

Social Perception

A source for trendy and stylish finds, Aspirational yet accessible, Community-oriented (if social media is active and engaging), Trustworthy (dependent on customer service and product quality)

Copy Examples

• •That Friday morning feeling, bottled. ✨ Discover pieces that make every day feel a little brighter. #ShopFridayMornings #EffortlessStyle #NewCollection
• •Meet your new go-to dress. Perfectly chic, endlessly versatile, and designed to take you from coffee run to sunset cocktails. Tap to make it yours. #OOTD #StyleInspo #FridayMorningsFinds
• •The finishing touch that speaks volumes. Elevate your look with our curated collection of accessories – because details matter. #Accessorize #JewelryLover #UnderstatedElegance #ShopFridayMornings
• •Hello, sunshine! ☀️ Our new arrivals are here to brighten your wardrobe and get you ready for warmer days. Fresh styles, timeless appeal. Explore the collection via the link in bio. #NewCollection #SpringFashion #MustHaves #FridayVibes
• •How are you spending your Friday morning? Show us how you style your #ShopFridayMornings pieces for a chance to be featured! We love seeing your unique looks. #CommunityLove #StyledByYou #WeekendReady