Brand Tone

Friendly and Approachable, Trendy and Fashion-Forward, Authentic and Relatable, Slightly Upscale but Accessible

Brand Values

• •Personalized Customer Experience
• •Quality and Uniqueness
• •Community Connection
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Clearly define your brand's personality traits (e.g., friendly, witty, sophisticated, down-to-earth), key vocabulary, and phrases to avoid. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor your language, references, and humor to resonate with your target customer.
• •Be Consistent Across All Channels: Whether it's a tweet, an email, or website copy, the underlying tone should feel familiar and aligned with the brand.
• •Use Storytelling: Share the "why" behind your brand and products. Personal anecdotes, customer stories (with permission), or insights into your selection process can make the brand more relatable and reinforce values like authenticity.
• •Read Aloud and Edit: Before publishing, read your copy aloud. Does it sound like your brand? Is it clear, concise, and engaging? Edit ruthlessly to ensure it aligns with your desired tone and is free of jargon or overly formal language (unless that's your defined tone).

Social Perception

Positive Local Reputation (Pre-Closure), Engaged Online Community, Sadness at Closure, Mixed for "Flutter Bridal Co."

Copy Examples

• •Instagram Post (New Arrival): "Hello, sunshine! ☀️ Our new [Dress Name] just dropped, and it's everything your warm-weather dreams are made of. Effortlessly chic and oh-so-comfy. Tap to shop or swing by the link in bio for all the newness! #ShopFlutter #NewArrival #SummerStyle #BoutiqueFashion #OOTD"
• •Email Subject Line (Sale): "Treat Yourself! ✨ Up to 40% Off Your Flutter Faves!" Email Body Snippet: "Hey [Customer Name], Just a little something to brighten your day! Your favorite Flutter styles are now on sale. From breezy tops to must-have denim, find unique pieces you'll love, now for a little less. Happy shopping! xo, The Flutter Team"
• •Facebook Ad (Brand Awareness): "Tired of the same old styles? Discover Flutter: Your destination for unique, handpicked fashion that tells your story. We believe in friendly service and finds that make you feel fabulous. Explore our collections at shopflutter.com and find your new favorite outfit today! #FlutterBoutique #UniqueFashion #ShopLocalOnline #StyleInspo"
• •TikTok Video Caption (Outfit of the Day): "OOTD check! ✔️ Obsessed with this [Item] and [Item] combo. Perfect for [Occasion/Activity]. What do you think? Let me know in the comments! 👇 #ShopFlutter #TikTokFashion #OutfitInspo #DailyStyle #BoutiqueFinds"
• •Product Description (Website): "Meet the [Product Name] - your new go-to for effortless style. Crafted from [Material] for a super soft feel, this [Product Type] features [Key Detail 1] and [Key Detail 2], making it as unique as you are. Pair it with your favorite jeans for a casual day out or dress it up with [Styling Suggestion]. Get ready to turn heads!"