Brand Tone

sophisticated, artistic, design-oriented, and aspirational

Brand Values

• •Design Excellence & Innovation: A clear passion for innovative furniture design, experimenting with shapes and colors.
• •Customization & Personalization: The belief that furniture should reflect individuality and tell a unique story, with customization as a fundamental principle.
• •Quality Craftsmanship: Emphasis on high-quality, detail-oriented, handcrafted furniture produced in their own workshop.
• •Client Collaboration: Working closely with clients to create pieces that suit their specific needs and involve them in the creative process.
• •Unique Self-Expression through Home Decor: Viewing homes as a canvas for self-expression and furniture as a reflection of personality.

Best Practices

• •Maintain a Visually Driven, Sophisticated Aesthetic: Ensure all imagery and visual content (website, social media, ads) reflect the high-end, artistic, and design-led nature of the products. Use high-quality photography that showcases the uniqueness and craftsmanship.
• •Emphasize Exclusivity and Craftsmanship in Language: Consistently use terms like "bespoke," "handcrafted," "unique," "artisan," "custom-designed," and "meticulously crafted" to reinforce the brand's core offerings and value.
• •Adopt an Inspirational and Aspirational Voice: Frame product descriptions and brand storytelling around the idea of transforming spaces, expressing individuality, and creating a beautiful, personal sanctuary. Speak to the client's desire for a unique and stylish home.
• •Highlight the Designer's Touch and Collaborative Process: Regularly mention the design expertise of founder Lea Chatila and the collaborative approach to bespoke pieces to build trust and emphasize the personalized service.
• •Ensure Clarity and Professionalism in Service Communication: While the overall tone is artistic and sophisticated, all practical information (delivery, assembly, contact, bespoke process) should be communicated clearly, professionally, and helpfully to ensure a seamless customer experience.

Social Perception

Customers & Potential Clients: Likely perceive Home Figures as a provider of high-end, unique, and artistic furniture for those looking to create a distinct home environment. The bespoke option would appeal to those seeking personalized solutions. The "Free Delivery and Assembly" in Dubai would be seen as a positive service aspect. Wider Audience/Design Community: The brand is likely perceived as an emerging and noteworthy design house within the UAE, especially due to its presence at Dubai Design Week and features in design publications. It's seen as a contributor to the local design landscape, offering custom and handcrafted alternatives to mass-produced furniture.

Copy Examples

• •Headline: Beyond Furniture. Beyond Expectation. Your Vision, Handcrafted. Body: At Home Figures, we don't just make furniture; we co-create statements. Discover bespoke pieces that tell your story, meticulously crafted to elevate your space. Let's design your masterpiece. #HomeFigures #BespokeLiving #ArtisanFurniture
• •Headline: The Centerpiece of Your World, Reimagined. Body: Ordinary has no home here. Explore Home Figures' curated collection of unique consoles, tables, and seating – each designed to be as individual as you are. Transform your home into a gallery of personal style. [Link to website] #UniqueHomeDecor #DesignerFurnitureUAE #ModernAesthetics
• •Headline: From Sketch to Sanctuary. The Art of Bespoke. Body: Your home is your canvas. Our passion is bringing your unique vision to life. Lea Chatila and the Home Figures team work with you to design and craft furniture that's exclusively yours, down to the finest detail. [Link to Bespoke Services] #CustomFurnitureDubai #LuxuryInteriors #HomeFiguresDesign
• •Headline: Where Design Dares to Be Different. Body: Tired of the same? Home Figures offers a refreshing perspective on home décor. Bold shapes, rich textures, and innovative designs that ignite conversation and inspire your everyday. Dare to decorate differently. #ArtisticInteriors #ContemporaryDesign #DubaiHomes
• •Headline: Elevate Your Everyday. Discover the Home Figures Difference. Body: It’s more than just a piece of furniture; it’s an expression. Handcrafted quality, innovative design, and a commitment to your unique style. Visit our atelier or explore our collections online. #HomeFiguresAtelier #LuxuryFurnitureUAE #InteriorInspiration