Brand Tone

Positive & Encouraging

Brand Values

• •Faith
• •Love
• •Hope
• •Expression of Belief
• •Community
• •Empowering

Best Practices

• •Always Lead with Faith & Positivity: Ensure that the core message of faith, hope, and encouragement is central to all copy, from product descriptions to social media captions.
• •Avoid overly commercial or insincere language that could undermine the brand's core values.
• •Focus on themes of faith, hope, perseverance, and purpose.
• •Emphasize empowerment, enabling individuals to visibly express their faith and find identity in their faith.
• •Foster a sense of belonging among believers.

Social Perception

Empowering individuals to express their faith visibly and find identity in their beliefs, while fostering a sense of community among believers.

Copy Examples

• •Share your faith with our inspiring apparel.
• •Wear your beliefs and spread positivity.
• •Find strength and hope in our faith-based collection.
• •Express God's love through our empowering designs.
• •Join a community of believers with our faith-inspired products.