Brand Tone

Empathetic & Compassionate, Ethical & Principled, Story-driven & Authentic, Inspiring & Hopeful, Appreciative & Respectful

Brand Values

• •Fair Trade
• •Artisan Empowerment
• •Sustainability & Environmental Responsibility
• •Ethical Production
• •Quality Craftsmanship
• •Social Impact & Community Reinvestment
• •Transparency

Best Practices

• •Ensure that the core mission of artisan empowerment and fair trade is woven into the narrative, even in product-focused copy. Remind customers of the impact their purchase makes.
• •Share specific stories and names of artisans (with their consent) to create a personal connection and showcase the real people behind the products. Use 'we' and 'our artisans' to foster a sense of partnership.
• •Use descriptive language that conveys the handmade quality, the natural origin of materials, and the skill involved in creating each piece. Avoid overly slick or corporate jargon.
• •Focus on the positive impact and the hope that the brand brings to artisan communities. Frame challenges as opportunities for positive change.
• •Clearly explain what fair trade means and how Faire Collection implements these principles. Educate consumers about the materials used and their sustainable sourcing.

Social Perception

Faire Collection is generally perceived as a genuine and mission-driven brand that offers beautiful, unique, handcrafted jewelry with a strong ethical backbone. Customers who align with values of fair trade, sustainability, and supporting artisans are likely to have a highly positive perception of the brand. The brand is seen as a positive force in the fashion industry, offering an alternative to mass-produced goods by prioritizing people and the planet. There's an appreciation for the unique materials used and the stories connected to each piece.

Copy Examples

• •Headline: Wear the Story of Empowerment. Body: Each Faire Collection piece is more than just jewelry; it's a chapter in an artisan's journey to a brighter future. Handcrafted with love and fair trade principles, your choice makes a world of difference. Discover the collection and become part of the story.
• •Headline: Beauty That Gives Back. Body: Adorn yourself with unique, sustainably sourced jewelry that empowers women artisans and uplifts communities. With every Faire Collection design, you're investing in ethical craftsmanship and a fairer world.
• •Headline: Crafted by Hand, Chosen by Heart. Body: Our jewelry is brought to life by talented artisans in Ecuador and Vietnam, using natural materials and generations of skill. Feel the passion and purpose in every piece, knowing you support fair wages and sustainable practices.
• •Headline: Style That Speaks Volumes About Your Values. Body: Make a statement that goes beyond fashion. Faire Collection offers ethically made jewelry that reflects your commitment to a better world. Wear your values, beautifully.
• •Headline: From Their Hands to Yours, With Purpose. Body: Experience the artistry of fair trade. Our collections are a testament to the skill and spirit of our artisan partners. By choosing Faire Collection, you champion sustainable livelihoods and celebrate handmade heritage.