Brand Tone

Mysterious & Edgy, Confident & Bold

Brand Values

• •Authenticity
• •Anonymity & Privacy
• •Inclusivity
• •Community Building
• •Quality over Persona

Best Practices

• •Prioritize value and quality in all messaging.
• •Encourage user-generated content while respecting anonymity.
• •Maintain consistent messaging across all platforms.
• •Focus on community building through shared values.
• •Emphasize authenticity and genuine self-expression.

Social Perception

Streetwear culture appeal, combines elements of countercultures with modern street style, creates excitement and a sense of exclusivity.

Copy Examples

• •Embrace individuality without limits.
• •Quality over persona.
• •A movement for those who embrace individuality without limits.
• •The faceless trend in fashion has been noted for its seductive, mysterious connotations.
• •Designs and messaging encourage wearers to be authentically themselves.