Brand Tone

Nurturing, Authentic, Approachable, Informative

Brand Values

• •Natural & Organic
• •Handcrafted Quality
• •Customer Well-being
• •Simplicity & Purity
• •Transparency

Best Practices

• •Always Prioritize "Natural" and "Handcrafted": Ensure product descriptions, social media posts, and all communications reflect this commitment to pure, carefully made products.
• •Embrace a Personal and Caring Voice: Channel the founder's passion. Use "we" and "you" to create a direct, friendly connection. Share stories to build authenticity.
• •Focus on Benefits and Solutions, Gently: Highlight how the products help customers rather than just listing features. Maintain a supportive, problem-solving approach.
• •Be Informative and Educational: Continue using the blog and social media to share valuable skincare tips, ingredient spotlights, and advice related to natural living.
• •Maintain Visual and Verbal Consistency: Ensure that the language used aligns with the visual elements. Use customer testimonials authentically within copy where appropriate.

Social Perception

Positive for product efficacy, appreciation for natural qualities, trust in ingredients, smaller niche brand.

Copy Examples

• •Facebook/Instagram Post: Our [Product Name] is lovingly handcrafted with only the purest natural botanicals, perfect for soothing even the most sensitive skin.
• •Website Banner: Welcome to Shopearth's Organics! Discover the beauty of nature with our handcrafted, all-natural skincare, created with love by Taneisha Phillips.
• •Email Subject Line: Your Skin Will Thank You ❤️ Treat Yourself to Nature's Best!
• •Product Description Snippet: At Shopearth's Organics, we believe in the power of simplicity. Our [Product Name] features ethically sourced ingredients chosen for their incredible skin benefits.
• •Blog Post Introduction: Is winter weather leaving your skin feeling dry and depleted? We understand. That's why we're sharing our favorite natural tips and handcrafted solutions.