Brand Tone

Elegant & Sophisticated, Feminine & Dainty, Approachable & Friendly, Trustworthy & Quality-Focused, Modern & Trendy

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Ethical Sourcing & Production
• •Customer-Centricity
• •Accessible Luxury
• •Authenticity & Personal Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., elegant, warm, knowledgeable) and provide examples of "do's and don'ts" for writers.
• •Know Your Audience: Tailor the language and level of formality to resonate with your target customers across different platforms, while keeping the core tone consistent. For example, TikTok might be more playful, but still elegant.
• •Emphasize Core Values: Consistently weave in language that reflects your brand values like "quality craftsmanship," "ethically sourced," "timeless," and "personal touch" into your copy.
• •Maintain Visual & Textual Harmony: Ensure that the tone of your copy aligns with your brand's visual identity (logo, website design, imagery). An elegant visual style should be matched with refined and polished copy.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and marketing materials to ensure they still accurately reflect your brand's evolving identity and continue to resonate with your audience. Solicit customer feedback on how they perceive your brand's communication.

Social Perception

Positive Customer Experiences, Appreciation for Design and Customization, Trusted Brand, Giftable & Meaningful

Copy Examples

• •Instagram Post (Image: Close-up of a delicate gold necklace on a model): Elegance that whispers. Our [Necklace Name] is crafted from the finest gold, designed to be your timeless companion. Discover everyday luxury. #ShopEmie #FineJewelry #TimelessElegance
• •Facebook Ad (Carousel showing different rings): Find the piece that tells your story. At Shop Emie, we believe in jewelry that's as unique as you are. Ethically sourced, beautifully crafted, and made to last. Explore our collection of rings – from everyday staples to custom creations. [Link to Shop]
• •Website Product Description (for a pair of earrings): Meet your new go-to: The [Earring Name] Hoops. Delicately designed in [material, e.g., 14k solid gold] and handcrafted with care in Canada, these hoops offer a touch of sophistication to any outfit. Lightweight for all-day comfort, timeless for all your years. Because quality never goes out of style.
• •TikTok Video Caption (Video: Quick cuts showing how to style a versatile bracelet): From coffee runs to special nights out ☕✨ Our [Bracelet Name] is the only accessory you need! Solid gold, made to shine with you. How would you style it? #ShopEmieJewelry #GoldBracelet #EverydayStyle #JewelryStack
• •Email Newsletter Snippet (Subject: A Little Sparkle, A Lot of Love): At Shop Emie, every piece is more than just jewelry; it's a testament to timeless design and ethical craftsmanship. We're Abbie and Emily, and we pour our passion into creating treasures you'll cherish. This week, explore our newest arrivals, designed with love, for you.