Brand Tone

Inclusive & Empowering, Confident & Bold, Approachable & Friendly, Stylish & Fashion-Conscious, Value-Driven

Brand Values

• •Inclusivity
• •Quality
• •Accessibility/Affordability
• •Customer Empowerment
• •Authenticity

Best Practices

• •Prioritize "Inclusive Fit" Language: Continuously emphasize that the eyewear is designed for diverse face shapes and sizes. Use phrases like "celebrate your features," "finally, a fit for you," "designed for all."
• •Balance "Attainable" with "Luxury": Highlight the premium materials (handmade acetate, polarized lenses) and stylish designs while reinforcing the accessible price point. Avoid jargon that alienates, but don't shy away from showcasing quality.
• •Maintain a Confident & Empowering Voice: Use active language and speak directly to the customer's desire for self-expression and confidence. Copy should feel uplifting and bold.
• •Be Relatable and Authentic: Share the founder's story and the "why" behind the brand. Use a conversational tone in social media and customer interactions that feels genuine and approachable.
• •Visual and Verbal Cohesion: Ensure the language used in copy aligns with the visual aesthetic of the brand (stylish, clean, diverse representation). The words should match the pictures.

Social Perception

Positive Overall: Customers generally perceive the brand as offering stylish, high-quality sunglasses at a fair price point. The fit and comfort are frequently highlighted. Value for Money: Seen as a good alternative to more expensive designer brands, offering similar quality and aesthetics. Appreciation for Sizing: The effort to provide different sizes is well-received by those who struggle to find well-fitting eyewear. Growing Recognition: Mentions in media outlets and availability in well-known retail stores are increasing its visibility and credibility. Minor Customer Service Concerns: While largely positive, there are isolated mentions of customer service issues that could be addressed.

Copy Examples

• •Headline: Stop Hunting. Start Shining. Your Perfect Fit is Here. Body: Tired of sunglasses that slip, pinch, or just don't feel *you*? At Eleventh Hour, we craft premium, stylish eyewear in sizes that actually celebrate your features. Discover attainable luxury and see the world your way. #EleventhHourEyewear #FinallyFoundMyFit
• •Headline: Luxury Quality Without the Label Shock. Body: Yes, you can have it all. Handmade acetate frames, crystal-clear polarized lenses, and head-turning style that doesn’t break the bank. Experience the Eleventh Hour difference. #AffordableLuxury #SunglassGoals
• •Headline: Be Unapologetically You. We've Got the Frames. Body: Your style is unique, your shades should be too. Eleventh Hour offers bold, timeless designs engineered for comfort and confidence. Find the pair that speaks your language. #BeBold #EleventhHourStyle
• •Headline: The Secret's Out: Sunglasses Designed for *Every* Face. Body: We believe everyone deserves that perfect pair. That's why we ditched the "one-size-fits-all" myth. Explore our collections and find sunglasses that feel like they were made just for you. Quality, style, and a fit that finally feels right. #InclusiveEyewear #PerfectFitGuaranteed
• •Headline: From Sunrise Zoom Calls to Sunset Cocktails. Body: Conquer your day in style and comfort. Our blue light blockers protect your eyes with the same chic designs you love in our sunglasses. Eleventh Hour: For every moment, for every you. #BlueLightBlocking #StyleAndSubstance