Brand Tone

Empathetic, Supportive, Calm, Gentle, Authentic, Relatable, Uplifting, Positive, and Nurturing

Brand Values

• •Mental Wellness & Self-Care
• •Healing & Growth
• •Authenticity & Transparency
• •Mindfulness & Presence
• •Community & Connection
• •Thoughtfulness & Quality

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your brand tone (empathetic, calm, authentic, uplifting, nurturing), including approved vocabulary, phrases to avoid, and examples. Share this with anyone creating content.
• •Embody the Founder's Story & Values: Continuously draw inspiration from Chelsea's journey and the core values of mental wellness, healing, and authenticity. Let this genuine care shine through in all communications.
• •Prioritize Empathetic Language: Always approach content from a place of understanding and support. Use 'we' and 'you' to foster connection. Validate feelings and experiences. For example, instead of 'You must be positive,' try 'It's okay to not be okay. Here are some gentle ways to find a little light.'
• •Maintain Visual Consistency: Ensure that the calm, gentle, and aesthetically pleasing visual style of the website and products is reflected in all social media posts, ads, and email marketing. This reinforces the overall brand feel.
• •Engage Authentically: When responding to comments, messages, or reviews, do so with the same empathy, warmth, and supportiveness that characterizes the brand's outbound content. Personalize responses where possible to show genuine care and build community.

Social Perception

Trusted Resource, Caring & Genuine, Aesthetic & Calming, Community-Oriented, Giftable

Copy Examples

• •Instagram Post (Image: A cozy setup with a journal, pen, and a crystal): Pause. Breathe. Connect. Your well-being deserves this moment. Our new 'Mindful Moments' journal and soothing Amethyst crystal are here to gently guide you back to yourself. What's one small way you're caring for yourself today? Share with us below. ✨ #SelfCareShoppe #MindfulLiving #HealingJourney #TakeAMoment
• •Product Description (for a 'Calm' essential oil candle): Invite tranquility into your space with our 'Calm' aromatherapy candle. Hand-poured with love and infused with a serene blend of lavender and chamomile, it’s more than just a candle – it’s a ritual. Light it to unwind after a long day, during your meditation practice, or whenever you need a gentle reminder to breathe. Because you deserve peace. 🌿
• •Email Subject Line (for a new collection): A Little Box of Sunshine, Just For You ☀️ (New Arrivals Inside!) (Email Body Snippet): We know life can feel overwhelming sometimes. That's why we've lovingly curated our new 'Sunshine & Serenity' collection – filled with little treasures to brighten your day and soothe your soul. Discover tools for your healing, from uplifting affirmation cards to comforting herbal teas...
• •TikTok Video Concept (Short, calming voiceover): (Visual: Hands gently unboxing a 'Self-Care Mystery Box') Voiceover: Feeling a bit lost or overwhelmed? Sometimes, the best comfort comes as a gentle surprise. Our Self-Care Mystery Box is thoughtfully packed with items to nourish your mind, body, and spirit. A little care package, from us to you. You're not alone. 💖 #SelfCarePackage #MysteryBox #MentalWellness #YouMatter
• •Facebook Ad (targeting individuals interested in mindfulness and mental health): Headline: Your Daily Dose of Calm Awaits. Body: At Self Care Shoppe, we believe that taking care of yourself isn't a luxury, it's essential. Discover our heartfelt collection of journals, crystals, and unique gifts designed to support your healing and well-being journey. Shop now and find your peace. Button: Explore Self Care