Brand Tone

Whimsical, Friendly, and Aspiring

Brand Values

• •Joy and Magic: A central theme is to "inspire you, spread some magic, and bring joy into your life and your travels."
• •Inspiration: The shop aims to provide items that inspire customers.
• •Passion for Travel & Experiences (especially Disney): Strong emphasis on products that enhance travel experiences, particularly Disney trips.
• •Personal Connection & Approachability: The brand stems from a personal blog, and the language used fosters a sense of connection. Shannon Devine's active presence as a travel expert on TikTok also contributes to this.
• •Quality and Customer Satisfaction: Product descriptions mention "high-quality UV printing technology" and "soft cotton and quality print," and there are clear processes for handling order issues.

Best Practices

• •Create a "Brand Voice Lexicon": Develop a list of on-brand words (e.g., "magical," "sparkle," "enchanting," "adventure," "dream") and words to avoid. Refer to this list when crafting any new copy.
• •Embody the "Friendly Expert" Persona: Write as if you're a knowledgeable friend sharing exciting finds and helpful tips, especially given the travel expertise associated with the brand. Maintain an approachable, enthusiastic, and positive tone.
• •Tell a Story (Even a Small One): Frame product descriptions and social media posts with a narrative element. Instead of just listing features, explain how the product adds to an experience or feeling (e.g., "focus on creating unforgettable, magical memories!").
• •Use Emojis Consistently and Purposefully: Incorporate emojis that align with the whimsical and joyful nature of the brand (✨💖🏰✈️) to add visual appeal and reinforce the tone, but avoid overuse.
• •Maintain Consistency Across All Platforms: Ensure the whimsical, friendly, and aspiring tone is present in website copy, product descriptions, email marketing, social media captions, and even customer service interactions. Regularly review content across channels to check for consistency.

Social Perception

The perception of "Devine Fairytale" (and by extension, the shop) appears positive, particularly within the Disney and travel blogging communities.

Copy Examples

• •Unlock a little everyday enchantment! ✨ Our new 'Castle Daydreamer' tee is spun from the softest cotton and sprinkled with pure magic. Perfect for park adventures or just bringing a touch of fairytale to your Tuesday. Get yours and let the dreaming begin!
• •Keep your treasures as safe as a dragon's hoard, wherever your adventures take you! 💖 Our 'Wanderlust Gems' travel case is perfectly petite for your precious sparkles, with a design that whispers of far-off lands and magical moments. Ready for your next 'once upon a time'?
• •Sip your morning coffee (or pixie dust!) and conquer the day! ☕✨ Our 'Make Your Own Magic' mug is here to remind you that the best adventures start with a positive sparkle. What magic are you creating today? #DevineFairytale #ShopTheMagic
• •Psst... A Little Bit of Magic is On Sale! ✨ Open for a Devine Surprise!
• •Dreaming of a more magical life? ✨ From enchanting apparel to travel must-haves that sprinkle joy on your journeys, Shop Devine Fairytale curates pieces to make every day feel like a fairytale. Come find your new favorite!