Brand Tone

Friendly and Approachable, Helpful and Informative, Enthusiastic and Passionate, Trendy and Current, Community-Oriented

Brand Values

• •Customer Confidence: A core aim is to help women feel good and confident in what they wear.
• •Fashion Accessibility: Offering trendy clothing at what appears to be a reasonable price point, making style accessible.
• •Customer Service: Emphasis on providing a positive shopping experience, both online and in-store, with helpful staff.
• •Quality (within its niche): While not high luxury, they aim to offer good quality items for their price bracket.
• •Keeping Current: Staying up-to-date with trends and regularly introducing new items.

Best Practices

• •Create a Simple Tone & Voice Guide: Briefly document the key characteristics of your brand's voice (e.g., "Friendly, Helpful, Enthusiastic, Current"). Share this with anyone creating content.
• •Use "We" and "You": Write as if you're having a direct, friendly conversation with the customer. Using "we" (referring to the boutique) and "you" (addressing the customer) helps create this connection.
• •Incorporate Emojis (Appropriately): Emojis can enhance the friendly and enthusiastic tone, especially on social media. Use them to add personality but avoid overuse.
• •Focus on Benefits and Feelings: Instead of just listing product features, highlight how the clothing will make the customer feel (e.g., "feel confident," "get ready to turn heads," "your new comfy favorite").
• •Be Responsive and Engaging: When customers comment or ask questions, respond in the same friendly and helpful tone used in your posts. This reinforces the brand's personality across all interactions.

Social Perception

Positive: Customers generally perceive Cultured Cloths as a great place to find stylish and affordable women's clothing. Helpful and Friendly Staff: This is a recurring theme in positive mentions. Good Selection: Many appreciate the variety and the curation of items. Trusted Local Boutique (for those in the Edmond area): It has a good reputation within its local community. Engaging Online Presence: Those who follow their social media likely see them as active and responsive.

Copy Examples

• •☀️ Hello sunshine & hello to your new favorite dress! 🌸 This beauty just landed and we're obsessed with its flowy fit and fun print. Perfect for weekend brunches or chasing sunsets. Tap to shop or come try it on in-store – we’d love to help you style it! #CulturedCloths #NewArrival #SpringDress #EdmondBoutique #ShopLocalOK
• •Ready for a style refresh? ✨ From chic tops to must-have denim, Cultured Cloths has everything you need to feel fabulous and confident! Our friendly team is always here with styling advice. 😉 Pop into our Edmond store or explore all our new arrivals online! 👉 [Link to Website] #CulturedStyle #WomensFashion #BoutiqueShopping #OklahomaFashion #FeelGoodFashion
• •Okay, obsessed is an understatement! 😍 Check out these 3 new arrivals that just hit Cultured Cloths! Which look is your fave? Let me know in the comments! 👇 Shop them all online or in Edmond! #TryOnHaul #BoutiqueFinds #FashionTikTok #CulturedCloths #OOTDInspo
• •🎉 Treat Yourself! Up to 30% Off Select Styles at Cultured Cloths! 🎉 Hey fashion lover! Don't miss out on amazing deals on some of your favorite Cultured Cloths pieces. It's the perfect time to snag that top you've been eyeing or discover a new go-to outfit. Come find your new happy!
• •Discover Your Next Favorite Outfit ✨ Shop New Arrivals at Cultured Cloths & Express Your Unique Style.