Brand Tone

Informative, encouraging, friendly, and relatable.

Brand Values

• •Convenience
• •Authenticity
• •Quality
• •Joy of Cooking
• •Customer-Centricity
• •Innovation

Best Practices

• •Maintain an informative and encouraging tone, providing clear recipes and cooking tips.
• •Emphasize the convenience and ease of use of Cookd products to appeal to busy individuals and beginners.
• •Highlight the authenticity and quality of ingredients, reinforcing the brand's commitment to genuine flavors and no preservatives.
• •Use engaging and relatable content, such as quick recipe videos and memes, to connect with a younger audience on social media.
• •Incorporate customer testimonials and positive reviews to build trust and credibility.

Social Perception

Positive for product quality and convenience, seen as a helpful cooking resource and trusted brand. Recognized as an emerging tech-driven food brand.

Copy Examples

• •Cook delicious meals at home with Cook'd recipes and amaze your loved ones :)
• •Simplify cooking using authentic recipes and fresh ingredients, making it easy, quick, and fun.
• •Our meal kits are chef-crafted with genuine flavors and no preservatives.
• •Watch how easy it is to make restaurant-quality biryani in under 30 minutes with our kit!
• •Join our community and share your Cookd creations using #CookdRecipes!