Brand Tone

Aspirational yet Accessible, Knowledgeable & Inspiring, Quality-Focused, Scandinavian Modern, Friendly and Engaging (on social media)

Brand Values

• •Quality
• •Design
• •Inspiration
• •Knowledge/Expertise
• •Customer Focus
• •Tradition & Modernity

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone, personality traits (e.g., "inspiring," "expert," "warm," "sophisticated"), "words we use," and "words we avoid." Share this with everyone who creates content.
• •Understand Your Audience: Tailor the tone slightly to the platform and the specific audience segment you're addressing, but ensure it always aligns with the core brand voice. For instance, social media might be slightly more conversational than a formal product specification sheet, but both should reflect quality and inspiration.
• •Focus on Benefits, Not Just Features: While highlighting quality materials and craftsmanship (features), always connect these back to how they benefit the customer (e.g., "makes cooking easier," "creates a beautiful ambiance," "lasts for years"). This reinforces the value proposition.
• •Use Storytelling: Share the stories behind products, designers, or how items can enhance daily life. This makes the brand more relatable and memorable, and helps convey values like craftsmanship or inspiration effectively.
• •Review and Iterate: Regularly review your copy across all channels to ensure consistency. Gather feedback and don't be afraid to refine your brand voice as the brand evolves, always ensuring it aligns with the core values and customer perception.

Social Perception

Established Retailer, Go-To for Quality Gifts, Associated with Known Brands, Stylish and On-Trend, Concerns (common for retail)

Copy Examples

• •Headline (Website Banner): "Elevate Your Everyday: Discover Artisan Kitchenware & Inspiring Home Décor. Quality that Lasts, Style that Speaks."
• •Product Description (High-End Knife Set): "Crafted for culinary precision. Our [Brand Name] knife set, forged from [Material], offers unparalleled balance and enduring sharpness. Transform your cooking from a task into an art form."
• •Social Media Post (Instagram - Image of a beautifully set table): "Gather, share, and create memories. ✨ Our new [Collection Name] dinnerware brings timeless Scandinavian design to your table. What moments will you celebrate? #CerveraHome #TableSetting #QualityLiving"
• •Email Subject Line (Newsletter): "Inside: Expert Tips for a Cozier Autumn Home + New Arrivals You'll Love."
• •Blog Post Intro (Topic: Choosing the Right Cookware): "The heart of any kitchen isn't just the stove, but the quality cookware that brings your culinary visions to life. At Cervera, we believe in investing in pieces that inspire joy and deliver exceptional results, meal after meal. Let's explore how to choose the perfect pans for your passion."