Brand Tone

Authentic & Traditional, Passionate & Proud, Welcoming & Community-Oriented, Informative & Enthusiastic, Refined

Brand Values

• •Tradition & Heritage
• •Quality & Excellence
• •Territorial Connection (Terroir)
• •Innovation within Tradition
• •Community & Ambassadorship

Best Practices

• •Embrace Storytelling: Weave the narrative of Cantine Casabella’s rich history, connection to the Piacenza land, and multi-generational passion into all communications. Use phrases that evoke tradition and authenticity.
• •Highlight "Piacentino" Identity: Consistently reference the specific Piacenza origins, its unique terroir, and local grape varieties (Ortrugo, Gutturnio, Malvasia, etc.). This reinforces authenticity and distinguishes the brand.
• •Balance Tradition with Modern Appeal: While emphasizing heritage, ensure the language is also accessible and inviting to a contemporary audience. Showcase innovation where appropriate, particularly in sustainable practices or new market outreach.
• •Be Descriptive and Evocative: When describing wines, go beyond simple tasting notes. Use language that paints a picture, evokes emotions, and suggests experiences (e.g., "a journey through the Piacenza hills," "the warmth of Italian hospitality in a glass").
• •Maintain a Tone of Passionate Expertise: Communicate with genuine enthusiasm for your wines and the winemaking process. Share knowledge confidently but avoid overly technical jargon unless addressing a specialized audience. Always convey pride in quality and awards.

Social Perception

Established Regional Producer, Provider of Quality Wines, Authentically Italian, Good for Wine Tourism/Experiences, Varied Palate Appeal

Copy Examples

• •Cantine Casabella: Taste the Heart of Piacenza. Generations of Passion in Every Bottle.
• •Unveiling our latest Ortrugo! ✨ Rooted in ancient Piacenza tradition, crafted for today’s moments. Discover the crisp, authentic flavors that tell the story of our land. Come visit us for a tasting or find it in our online shop! #CantineCasabella #PiacenzaWines #ItalianWine #NewRelease #WineTradition
• •Experience the noble character of our Gutturnio Riserva Duca di Ferro. A testament to our relentless pursuit of excellence, this award-winning wine embodies the rich heritage and robust spirit of Castell'Arquato. Savour the depth, cherish the tradition.
• •An Invitation: Experience the True Flavours of Piacenza at Cantine Casabella
• •Golden hour over our Ziano vineyards. 🍇 This is where the magic begins, transforming sun-kissed grapes into the wines you love. Pure Piacenza, pure Cantine Casabella. #Terroir #ItalianVineyard #WineMaking #CantineCasabellaStory