Brand Tone

Empowering, Informative & Educational, Community-Focused, Supportive & Celebratory, Innovative & Tech-Forward, Professional yet Approachable

Brand Values

• •Empowerment: Helping individuals embrace and care for their textured hair with confidence.
• •Community: Building a supportive ecosystem for consumers, stylists, and brands within the textured hair space.
• •Inclusivity & Representation: Specifically focusing on textured hair and uplifting Black-owned businesses.
• •Education: Providing knowledge and resources to demystify textured hair care.
• •Accessibility: Making it easier to find suitable products, services, and information.
• •Innovation: Utilizing technology to enhance the textured hair care experience.
• •Support for Black Entrepreneurship: Actively promoting and providing a platform for Black-owned brands.

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of your brand's tone (e.g., empowering, informative, community-focused), including dos and don'ts, preferred vocabulary, and examples. Share this with anyone creating content.
• •Always Prioritize Empowerment and Support: Ensure copy lifts up the audience, celebrates textured hair, and reinforces the supportive nature of the community TexturedTech is building. Avoid language that could be seen as critical or prescriptive in a negative way.
• •Lead with Education and Value: Frame content around providing useful information, solutions, and insights. Whether it's a product feature or a community highlight, explain the "why" and the benefit to the audience.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "our community"). Encourage interaction and sharing. Highlight user-generated content and community stories when appropriate.
• •Be Authentic and Passionate: Let the genuine passion for textured hair and supporting Black-owned businesses shine through in the language. Avoid overly corporate or generic phrasing. Connect on a human level.

Social Perception

TexturedTech is generally perceived as a valuable and needed resource in the textured hair community. It's seen as a trusted guide for discovering Black-owned beauty brands and qualified stylists. The platform is appreciated for its educational content and its role in demystifying textured hair care. There's a strong perception of it being a supportive and community-oriented initiative. Customers and followers seem to view TexturedTech as an ally and advocate for the textured hair community and Black entrepreneurs in the beauty industry.

Copy Examples

• •Instagram Post (Image: Diverse group of people with vibrant textured hair): Unlock the magic of your texture! ✨ At TexturedTech, we're here to empower your journey with expert insights, a community that gets it, and direct connections to incredible Black-owned brands. Discover your next favorite product or stylist today! #TexturedTech #EmbraceYourTexture #BlackOwnedBeauty #HairCommunity
• •Facebook Ad (Targeting users interested in natural hair care): Tired of endless searching for the right textured hair care? TexturedTech connects you to a curated world of Black-owned brands and expert stylists. Get personalized recommendations with our Concierge service and join a community that celebrates every coil, curl, and wave. Learn more: [Link to Website]
• •Website Banner (Homepage): Your Textured Hair Journey, Elevated. Explore, Learn, and Connect with the Best in Black-Owned Beauty. Welcome to TexturedTech.
• •Email Newsletter Snippet (Subject: New on TexturedTech: Fresh Finds & Expert Tips!): Hey [User Name], ready to dive deeper into the world of textured hair? This week, we're spotlighting three game-changing conditioners from Black-owned brands you *need* to know about, plus our lead stylist shares her top 5 tips for retaining moisture this season. Let's get those curls thriving! Explore now: [Link]
• •Tweet: Searching for a stylist who truly understands textured hair? Or the perfect Black-owned products for your unique needs? Our TexturedTech directory is your go-to resource! Connecting you to the best in the biz. 👩🏾‍🦱👨🏽‍🦱✊🏾 #TexturedHair #SupportBlackBusinesses #BeautyTech