Brand Tone

Enthusiastic, Approachable, Empowering, Youthful, Direct and Sales-Oriented (in a soft way)

Brand Values

• •Beauty and Confidence
• •Self-Expression and Artistry
• •Quality
• •Affordability
• •Cruelty-Free
• •Customer Engagement

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., Enthusiastic, Approachable, Empowering, Youthful, Direct but Friendly), including "words we use" and "words we avoid." Share this with anyone creating content.
• •Know Your Audience: Consistently use language, references, and humor that resonate with your target demographic (younger, trend-aware individuals). Stay updated on how they communicate on platforms like Instagram and TikTok.
• •Highlight Core Values: Weave in your brand values (cruelty-free, self-expression, affordable quality, confidence) naturally within your copy. For example, instead of just saying "buy this," say "express yourself with this cruelty-free shade."
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok video, or a customer service email, the underlying tone should feel like it’s coming from the same friendly, passionate brand personality.
• •Engage and Listen: Pay attention to how your audience responds to your copy. Use their language (when appropriate) in your responses and let their feedback inform how you evolve your tone while staying true to your brand's core. Actively solicit feedback as A SACO Cosmetics already does.

Social Perception

Youthful, trendy, and engaged, especially appealing with its "high quality" yet "affordable" cruelty-free products. For those who stumble upon it, it's perceived as a small, independent e-commerce beauty brand.

Copy Examples

• •✨Get Ready to GLOW UP! ✨ Our NEW [Product Name] just dropped, and trust us, it’s everything you’ve dreamed of for that perfect [Benefit, e.g., killer wing, luscious pout]! 💖 We believe makeup is YOUR art, and this is your new favorite brush. 😉 High-quality, cruelty-free, and totally obsession-worthy. Tap the link in bio to make it yours! #ASACoBeauty #NewCollection #MakeupMagic #SelfExpression #AffordableGlam
• •Serving looks, not stress! 😉 Watch how @[UserGeneratedContentCreator] gets this fire [Look Type, e.g., smoky eye] using our ‘Midnight Dreams’ palette. 🔥 Makeup should be FUN, creative, and always cruelty-free! What look are you creating today? 👇 #ASACosmetics #MakeupTutorial #BeautyHacks #ConfidentInColor #CrueltyFreeBeauty
• •Unleash Your Inner Artist. ✨ High-Quality, Cruelty-Free Cosmetics Designed for Self-Expression. Feel Beautiful, Feel Confident. Shop A SACO from €X.XX!
• •Hey Gorgeous! 💖 Because you’re on our VIP list, you get first dibs! Our [Product Category, e.g., Luxury Lash Collection] is now XX% OFF just for you. Time to stock up on your faves and express your unique beauty – without breaking the bank! Shop Now before anyone else! [Link] #ASACoVIP #ExclusiveDeals #BeautyInsider #CrueltyFreeLove
• •Pout Perfection Unlocked! 💋 Our [Gloss Name] lip gloss delivers high-shine, major pigment, and a deliciously smooth feel (with a hint of vanilla! 🍦). Swipe it on and let your confidence shine through. Makeup is your playground, and this gloss is ready to play. Always cruelty-free, always fabulous. #ASALips #GlossBoss #AffordableLuxury #ShineOn