Brand Tone

Enthusiastic and Passionate, Direct and Informative, Community-Focused/Engaging, Trendy/Hype-Oriented, Authentic and Trustworthy (Aspired)

Brand Values

• •Authenticity
• •Quality Curation
• •Value/Affordability
• •Passion for Fragrance
• •Community Engagement

Best Practices

• •Channel the Founder's Voice: Since the brand is heavily influencer-driven, all copy should echo Ne's enthusiastic, knowledgeable, and direct style. Use his common phrases or review style as inspiration.
• •Focus on "Authenticity" and "Value": These are core promises. Reiterate the commitment to genuine products and how the brand offers great fragrances (especially clones/Middle Eastern) at fair prices.
• •Create Excitement and Urgency (Authentically): Use language that reflects genuine enthusiasm for product drops and restocks, but ensure it aligns with actual stock levels to maintain trust. Words like "finally," "limited," "don't miss out" can be effective when true.
• •Be Informative and Specific: Don't just say a fragrance is "good." Briefly mention key notes, performance (longevity, projection – "beast mode" is a common community term), or what makes it unique, mirroring the review style.
• •Engage with the Community Language: Use terms and hashtags common within the online fragrance community (e.g., #fragcomm, #beastmode, #dupes, specific fragrance names/types). This shows an understanding of the target audience and makes the brand feel like an insider.

Social Perception

Trusted Source for Specific Niches, Influencer-Driven, Excitement and Anticipation, Generally Positive, with Minor Operational Hiccups, Demand for Wider Accessibility

Copy Examples

• •Headline: STOP SCROLLING! 🔥 Your New Signature Scent Just Dropped on ShopAromatix.com! Body: You asked, we listened. The most hyped [Fragrance Name/Type] is FINALLY here. Authentic, beast-mode performance, and a price that won't break the bank. Get yours before it's gone (again!). #AromatixFinds #RealFragranceRealValue
• •Headline: Tired of Overpriced Hype? 💸 Discover Niche Quality, Without the Niche Price Tag. Body: At ShopAromatix, I personally vet every bottle. We're talking unique blends, incredible dupes, and Middle Eastern gems that outperform the big names. Guaranteed authentic. Smell amazing, save smarter. #AffordableLuxury #FragranceTruth
• •Headline: 🤫 The Secret's Out: [Popular Fragrance] Has Met Its Match! Body: Introducing [Clone Fragrance Name] – all the [describe key scent characteristics, e.g., "smoky pineapple and woods"] you love, for a fraction of the cost. I've put this to the test, and trust me, the compliments don't stop. Shop the smart switch at ShopAromatix.com! #CloneWarsWinner #SmellExpensive
• •Headline: 🔥 RESTOCK ALERT! 🔥 The LEGENDARY [Sold-Out Fragrance Name] is BACK! Body: You know the one. The beast that sold out in hours. It's back in limited quantities at ShopAromatix.com. Don't say I didn't warn you – this WILL fly off the shelves. Secure your bottle NOW! #AromatixRestock #BeastModeOn
• •Headline: My Personal Obsession: Why [Curated Fragrance Name] Is a MUST-HAVE. Body: As a fragrance head, it takes a LOT to blow me away. But [Currance Name] from [Brand]? Absolutely stunning. [Mention 1-2 key notes and why they're special]. This is one I personally curated for ShopAromatix because you NEED to experience it. Authentic. Unforgettable. #AromatixApproved #NicheKiller