Brand Tone

Friendly and Approachable, Enthusiastic and Positive, Personal and Relatable, Community-Focused, Encouraging and Empowering

Brand Values

• •Customer Confidence and Beauty
• •Comfort and Style
• •Affordability
• •Personal Connection/Service
• •Family and Community
• •Transparency (in a personal sense)

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (friendly, enthusiastic, personal, empowering), key phrases, common emojis, and a "do's and don'ts" list for writing copy. Share this with anyone creating content.
• •Know Your Audience Deeply: Continue to engage with and listen to your customers. Use the language they use (where appropriate) and address their needs and aspirations directly. The current community focus is a strong foundation for this.
• •Be the Face (Authentically): Continue Amanda Santos's role as the primary voice and face of the brand. Her personality is central to the current tone. Authenticity in personal shares will maintain relatability.
• •Consistency Across All Channels: Ensure that the tone used on Facebook, Instagram, the website (once live), email newsletters, and any other customer touchpoints is harmonious. A customer should feel the same brand personality everywhere.
• •Review and Refine: Regularly review your copy and customer interactions. Is the tone still resonating? Does it accurately reflect the brand's values and mission? Be open to slight adjustments as the brand evolves, but always keep the core tone consistent.

Social Perception

Positive within its Community, Seen as Personable, Association with LuLaRoe, Trustworthy (among followers)

Copy Examples

• •🏕️ Happy Campers, get ready! 🏕️ Our latest collection just dropped, and it’s packed with cozy knits and vibrant prints to make you feel fabulous all season long! ✨ Amanda’s already picked her faves – pop over to our live tonight at 7 PM EST to see them all and snag yours! #HappyCampersBoutique #NewCollection #FeelGoodFashion
• •Treat yourself, gorgeous! 🎉 For a limited time, enjoy 20% off all our happy-making dresses! Because you deserve to shine without breaking the bank. 😉 Shop the link in bio or join our Facebook group for first dibs! #HappyCampersSale #AffordableStyle #YouDeserveIt
• •Wondering how to rock that new floral top? 🌸 Amanda’s here to show you! Swipe through for three fun ways to style it – from casual park days to chic evening outings. Which look is your favorite? Let us know below! 👇 #StyleInspo #HappyCampersStyle #FashionTips #OOTD
• •Hey Happy Campers! ❤️ We just love seeing how you style your finds from the boutique! Post a pic with #HappyCampersIRL for a chance to be featured on our page and inspire our amazing community. Let’s spread some joy and confidence! #CustomerLove #FashionCommunity #ConfidentWomen
• •Get ready, Happy Campers! 🌟 Something NEW and exciting is just around the corner. Our online home is getting a makeover to bring you an even better shopping experience! Sign up for our newsletter (link in bio!) to be the first to know when we open the doors. Trust us, you won’t want to miss this! 😉 #ComingSoon #HappyCampersBoutique #NewCollection #OnlineShopping