Brand Tone

Informative, Promotional, Aspiring to be Service-Oriented

Brand Values

• •Variety/Wide Assortment
• •Competitive Pricing
• •Service
• •Convenience
• •Dynamism/Modernity (Aspired)

Best Practices

• •Prioritize Clarity and Simplicity: Given the broad audience and product range, use clear, straightforward language (in Dutch for the primary audience). Avoid jargon or overly niche terminology unless specific to a product category, where it should still be understandable or explained. The tone should be accessible to everyone.
• •Emphasize Variety and Value: Consistently weave in messaging about the wide product selection (\"alles onder één dak\" - everything under one roof) and competitive pricing. This reinforces key brand values.
• •Maintain a Helpful and Approachable Stance: Even in promotional copy, ensure the underlying tone is helpful. Frame product descriptions around benefits and solutions. When mentioning service, be specific if possible (e.g., \"Easy 30-day returns,\" \"Support available via [channel]\").
• •Use a Consistent Call to Action (CTA) Style: Whether it's \"Shop Nu\" (Shop Now), \"Ontdek Meer\" (Discover More), or \"Bekijk Aanbieding\" (View Offer), maintain consistency in the phrasing and prominence of CTAs across platforms to guide the user clearly.
• •Develop a Simple Style Guide: Create a basic document outlining the brand's voice (e.g., \"Informative, friendly, direct, value-focused\"), key phrases to use (like their \"About Us\" points), and phrases to avoid (e.g., overly technical, exclusive, or overly casual language). This will help ensure consistency, especially if multiple people are creating content. Periodically review website and social media copy against this guide.

Social Perception

Largely Neutral/Undetermined for the e-commerce site. Potential for Confusion. Trust (Mixed Indicators). Perceived as a General Retailer

Copy Examples

• •Discover Something New Every Day! From the latest electronics to cozy home essentials, Shop2Go.nl has it all. Fresh arrivals weekly – your next find is just a click away!
• •DEAL ALERT! 🇳🇱 Score up to 30% off on selected Huis & Tuin items this week only at Shop2Go.nl! Don't miss out – upgrade your space for less. Shop now! #Shop2GoNL #Sale #HomeDecor
• •Electronics Made Easy. Whether you're after the newest gadgets, essential accessories, or reliable tech, Shop2Go.nl offers a wide selection at competitive prices. Fast shipping across the Netherlands!
• •At Shop2Go.nl, we're your young, dynamic online store for almost everything! We're committed to offering a surprising range, sharp prices, and top service. Questions? Our team is ready to help!
• •Your Weekly Dose of Deals & Discoveries from Shop2Go.nl!