Brand Tone

Elegant & Sophisticated, Personal & Story-driven, Passionate & Artistic, Empowering, Conscious & Responsible

Brand Values

• •Craftsmanship & Quality
• •Individuality & Uniqueness
• •Heritage & Storytelling
• •Sustainability & Ethical Responsibility
• •Empowerment & Femininity
• •Innovation
• •Timeless Elegance with a Modern Twist

Best Practices

• •Embrace Storytelling: Always seek to weave a narrative, whether it's about Sarah's inspiration, the origin of a gemstone, the craftsmanship involved, or the feeling a piece is meant to evoke. Connect emotionally with the audience.
• •Use Elegant and Evocative Language: Employ sophisticated vocabulary that reflects luxury and artistry. Words like "exquisite," "timeless," "bespoke," "radiant," "heritage," and "empower" align with the brand. Describe colours, textures, and light with vivid imagery.
• •Highlight Values Consistently: Regularly integrate core values such as craftsmanship, sustainability, individuality, and empowerment into product descriptions, social media posts, and all communications. Make these values tangible through specific examples (e.g., "crafted from 18ct recycled gold," "featuring a rare, ethically sourced Paraiba tourmaline").
• •Maintain a Personal Touch (The Founder's Voice): Channel Sarah Ho's passion, her design philosophy, and her personal connection to her work. Even when not directly quoting her, the copy should feel inspired by her vision and dedication.
• •Ensure Visual and Textual Harmony: The tone of the copy must align with the high-quality, elegant visuals used on the website and social media. The language should enhance the luxurious and artistic feel of the images, creating a cohesive brand experience.

Social Perception

High-End & Luxurious, Artistic & Designer-Led, Ethically Conscious, Exclusive, Celebrity Endorsement

Copy Examples

• •Headline: Sarah Ho: Where Personal Stories Are Forged in Gold and Gemstones. Body: Each Sarah Ho creation is more than exquisite jewellery; it's a chapter of a life, a whisper of heritage, an emblem of your unique journey. Discover pieces designed not just to adorn, but to resonate.
• •Headline: The Art of Empowerment. The Soul of Design. Body: Experience the bold colours and timeless elegance of Sarah Ho. Crafted with passion and precious gemstones, our jewellery is an ode to the confident woman who carves her own path. Wear your strength.
• •Headline: Sustainable Luxury, Woven with History. Body: At Sarah Ho, we believe in beauty that endures and honours our world. Our commitment to recycled gold and reimagined antique gems means every piece carries a legacy of conscious craftsmanship.
• •Headline: Your Story, Bespoke in Brilliance. Body: From a cherished memory to a future heirloom, let Sarah Ho transform your vision into a tangible treasure. Our bespoke service crafts deeply personal jewellery, as unique as your own narrative.
• •Headline: Modern Heirlooms, Inspired by Life's Tapestry. Body: Sarah Ho masterfully blends Eastern mystique with Art Deco glamour, creating fine jewellery that feels both timeless and strikingly contemporary. Each piece is a colourful celebration of individuality, designed to be treasured forever.