Brand Tone

Informative & Direct, Value-Oriented, Technical/Product-Focused, Customer Service Aware

Brand Values

• •Affordability/Value for Money
• •Quality Assurance
• •Direct-to-Consumer Model
• •Customer Satisfaction
• •Australian-Based

Best Practices

• •Highlighting Value: Continue to emphasize the cost savings and value proposition of direct sourcing.
• •Technical Education: Maintain the blog with informative articles about product specifications and industry trends.
• •Customer Service Focus: Reinforce the 'happy to answer any questions' attitude in all communications.
• •Transparency: Clearly communicate policies (shipping, returns, warranty) and be upfront about the benefits of the direct-to-consumer model.
• •Australian Identity: Highlight the fact that the company is based in Sydney, Australia, to build trust with local customers.

Social Perception

Reliable provider of affordable, quality electronic accessories directly to consumers in Australia, with a commitment to customer satisfaction and technical expertise.

Copy Examples

• •"Quality electronic products and home theatre accessories direct to consumer at the lowest possible price."
• •"We pre-qualify our products and suppliers to ensure that our customers quality and performance expectation are met."
• •"Sourced directly from manufacturers, bypassing wholesalers/distributors to pass savings to our customers."
• •"What is HDMI 2.1?" (Blog title example)
• •"12-month warranty (unless stated otherwise) and a 14-day change of mind policy, adhering to Australian Consumer Law."