Brand Tone

Passionate, Spiritual/Holistic, Authentic/Trustworthy, Welcoming/Guiding, Personal/Artisanal

Brand Values

• •Quality
• •Authenticity
• •Well-being
• •Community
• •Craftsmanship

Best Practices

• •Emphasize 'Passion' and 'Healing': Consistently use words that convey enthusiasm for crystals and their benefits (e.g., captivated, transformative power, positive energy, enhance well-being).
• •Maintain a 'Guiding' and 'Welcoming' Voice': Address the audience in a supportive and inclusive manner, acknowledging both experienced users and newcomers. Use phrases like 'we are here to guide you,' 'welcome to our community.'
• •Highlight 'Authenticity' and 'Quality': Regularly mention ethical sourcing, personal curation by Evelyn, and the handmade nature of items to build trust.
• •Use 'Personal' Storytelling: Share the 'why' behind the brand – Evelyn's lifelong passion – to create a connection with the audience. Referencing the Chicago studio and handmade aspects reinforces this.
• •Focus on Community Building: Encourage interaction and sharing of personal experiences with crystals.

Social Perception

Positive reception, interest in spirituality and holistic wellness, trusted source for ethically sourced crystals and handmade jewelry.

Copy Examples

• •Welcome to our community.
• •From rare Ghost Stones to calming Amethyst, each Shine by Evelyn piece is a testament to our dedication.
• •Discover the transformative power of crystals with Shine by Evelyn. Ethically sourced and hand-crafted in Chicago.
• •Let Evelyn guide you on a journey of well-being, one crystal at a time.
• •Find the perfect crystal to enhance your life, hand-picked and curated with love by Evelyn.