Brand Tone

Artistic & Creative, Appreciative of Craftsmanship & Heritage, Personal & Sentimental, Inspirational & Relaxing, Instructional & Helpful

Brand Values

• •Originality & Uniqueness
• •Cultural Appreciation
• •Creativity & Self-Expression
• •Quality (aspired)
• •Emotional Connection

Best Practices

• •Define and Document Your Persona: Clearly outline the personality traits of Shiaoo Art (e.g., "The Passionate Artisan," "The Creative Guide"). Is the brand a wise mentor, an enthusiastic creator, a calm curator? This persona should guide all communication.
• •Focus on "Why" Not Just "What": Instead of just describing a product, explain the inspiration, the cultural story, or the feeling it evokes. Connect the product to a deeper value or experience (e.g., relaxation, heritage, personal expression).
• •Use Evocative and Sensory Language: Employ words that appeal to sight, touch, and emotion, especially when describing art. Words like "luminous," "tactile," "vibrant," "serene," "handcrafted," "heritage" can reinforce the artistic and quality-focused tone.
• •Maintain Authenticity and Transparency (Especially Crucial Given Mixed Reviews): While aspiring to an elevated tone, ensure claims about materials, origin, and the "handmade" nature of products are accurate and verifiable. If addressing DIY kits, acknowledge the process and the joy of creation. Avoid hyperbole that could be contradicted by customer experience. Addressing negative feedback constructively (though not part of copy itself) is also key to rebuilding trust.
• •Ensure Consistency Across All Channels: The tone used in product descriptions, blog posts, social media captions, and customer service interactions should feel aligned. For example, if TikTok is instructional and friendly, ensure product pages aren't overly formal or disconnected from this helpful approach. Regular internal reviews of content can help maintain this consistency.

Social Perception

For unique, potentially handmade/original art pieces (sculptures, specific paintings, stoneware): quality, artistry, and cultural value. For DIY kits (Diamond Painting, Paint by Numbers): relaxing and enjoyable hobby, but skepticism regarding legitimacy, product quality, customer service, and artistic integrity.

Copy Examples

• •Capture a moment, illuminated forever. Our artists meticulously hand-hammer your cherished photo into a stunning glass portrait, creating a luminous keepsake that tells your unique story. More than a lamp, it's a radiant memory.
• •Channel the spirit of the Monkey King. This original ink painting, born from ancient legend and bold strokes, brings Wukong's fearless energy and timeless wisdom into your space. A unique masterpiece for the discerning collector.
• •Unleash your inner artist, one sparkling gem at a time. Our diamond painting kits provide everything you need to create a dazzling masterpiece, transforming mindful moments into vibrant art. Relax, create, and shine.
• •Sip serenity. Each of our stoneware mugs is handcrafted by artisans from traditional old rock mud, imbuing your daily ritual with earthy warmth and timeless character. Feel the heritage in every hold.
• •Beyond decoration, it's a feeling. Shiaoo Art curates unique, handcrafted pieces and inspiring DIY kits that bring artistry and personal meaning into your life. Discover gifts that resonate and creations that tell your story.