Brand Tone

Inspirational, adventurous, enthusiastic, playful, informative, and quality-conscious

Brand Values

• •Love for Travel and Exploration
• •Family
• •Quality
• •Customer Satisfaction
• •Self-Expression/Style

Best Practices

• •Use an enthusiastic and engaging tone to connect with travelers.
• •Incorporate humor and playfulness when appropriate, particularly on TikTok.
• •Highlight the quality and craftsmanship of products.
• •Emphasize the 'family inspired' aspect of travel gear and decor.
• •Showcase the brand's love for travel and exploration in all content.

Social Perception

Perceived as a source of travel inspiration and tips, particularly for family or individual adventures. Associated with travel-themed decor and gear.

Copy Examples

• •"Get out there" with our Family Inspired Travel Gear!
• •Explore the world with our high-end, quality-made map art and travel inspired decor.
• •Your next adventure starts here! Discover unique travel accessories to express your passion.
• •Travel tips and destination highlights to inspire your wanderlust.
• •100% customer satisfaction guaranteed on our backpacks – your perfect travel companion!