Brand Tone

empowering, body-positive, friendly, and confident

Brand Values

• •Body Positivity & Inclusivity
• •Confidence & Empowerment
• •Quality & Style
• •Authenticity
• •Community
• •Sustainability

Best Practices

• •Embrace "Her" Voice: Always write as if you're talking to a friend – supportive, encouraging, and a little bit sassy (in a fun way!). Use "you" and "we" to foster connection.
• •Lead with Empowerment: Every piece of copy should aim to uplift and instill confidence. Focus on how the swimwear *feels* as much as how it *looks*.
• •Highlight Inclusivity Naturally: Weave in messaging about diverse shapes and sizes authentically. Show, don't just tell, through imagery and by referencing designs made for "women's curves."
• •Keep it Chic & Aspirational (but Attainable): While friendly, maintain a sense of style and quality in your language. Words like "luxe," "exclusive designs," "beautiful quality" reinforce the premium feel.
• •Build Community: Encourage interaction, use user-generated content (with permission), and make customers feel like they're part of the "Shell and Shore" family or the "S&S LOYALTY queens."

Social Perception

Customers perceive the products as good value, offering high quality at affordable prices. Positive Customer Reviews. Influencer Appeal. Size Inclusivity Champion. Trustworthy.

Copy Examples

• •Headline: "Your Curves. Our Swimwear. Unstoppable Confidence." Body: "Dive into a sea of self-love with Shell and Shore. Our Byron Bay designed, size-inclusive swimwear is crafted to celebrate *you*. Feel empowered, feel beautiful, feel dangerously confident. #ShellAndShoreConfidence #EveryBodyIsABeachBody"
• •Instagram Post (showing diverse models): "Squad goals: Sun, sea, and swimwear that fits like a dream. ✨ At Shell and Shore, we believe every woman deserves to feel fabulous by the water. Our latest collection is here to prove it. Tap to shop your new favourite confidence boost! #SizeInclusiveSwim #ByronBayStyle #BeachDayReady"
• •Product Description Snippet (for a high-waisted bikini): "Hello, gorgeous! Meet your new best friend for sun-soaked days. This high-waisted bikini isn't just stunning; it's designed from real conversations with women like you – for a fit that flatters, supports, and makes you feel incredible. Ready to make waves? #LuxurySwimwear #FeelGoodFashion #ShellAndShore"
• •Email Subject Line: "Girl, Your Perfect Swimsuit is Waiting..." Email Body Preview: "Tired of swimwear that doesn't get you? At Shell and Shore, we design for *real* bodies and *real* confidence. Discover vibrant prints, luxe fabrics, and fits that feel like they were made just for you..."
• •TikTok Video Concept Caption: "Watch Rach (our founder & a total style queen!) talk about why she started Shell and Shore – to create a wave of body-confident women! 🌊💖 Shop our exclusive, curve-loving designs and join the S&S Loyalty Queens! #ByronBayDesigner #EmpoweredWomen #SwimwearForAll #ShellAndShoreStory"