Brand Tone

Passionate, Authentic, Creative, and Expressive

Brand Values

• •Passion for Jamaica
• •Authenticity & Self-Expression
• •Creativity & Artistry
• •Inclusivity
• •Legacy Building
• •Exploration & Discovery
• •Education/Sharing Knowledge

Best Practices

• •Anchor in Authenticity: Always tie back to Sheldon Lev's personal journey and passion, whether it's for Jamaica or mystical exploration. Use "I" and "my" to maintain a personal connection. Let his genuine voice, as seen in his "About" pages and personal posts, guide the copy.
• •Balance the Two Worlds (if applicable): When addressing a general audience or the store as a whole, find ways to bridge his Jamaican heritage work with his newer esoteric interests. Use transitional phrases or themes like "journey," "discovery," "expression," and "beauty in all its forms."
• •Use Evocative & Sensory Language: For both Jamaican and mystical art, appeal to the senses and emotions. Describe the "vibe" of Jamaica or the "mystery" of the occult. Use words that create a vivid picture and feeling.
• •Maintain a Thread of "Expression Over Impression": Reinforce the idea that the art is a form of genuine self-expression and sharing, not just a commercial product. This builds trust and resonates with the stated brand value.
• •Develop a Core Keyword List: Identify keywords that reflect both aspects of the brand (e.g., Jamaica, island, vibrant, soul, authentic, magick, mystical, symbol, journey, expression, creative, spiritual) and use them consistently and appropriately across all platforms and product descriptions. This will also aid in SEO and brand recognition.

Social Perception

Sheldon Lev is generally perceived as a passionate and multifaceted artist. For those familiar with his Jamaican work, he's a respected curator of Jamaican culture. For those who follow his more recent explorations, he's an artist delving into deeper, mystical themes. The connection between these two aspects is his personal artistic journey and expression.

Copy Examples

• •Feel the soul of Jamaica. Beyond the stunning landscapes, each piece whispers a story, a memory, an ancient rhythm. Bring the island's authentic spirit into your home. #SheldonLevStore #JamaicanArt #IslandSoul #AuthenticJamaica #ArtThatSpeaks
• •Unlock the unseen. Journey with me into realms of symbol and shadow, where art becomes a key to understanding. Discover the magick within and around you. #SheldonLev #OccultArt #MysticalJourney #CreativeAlchemy #EsotericWisdom
• •From the vibrant shores of Jamaica to the hidden corners of the mystical, my art is a journey of expression. It's about sharing the beauty I find, in all its forms. What wonders are you seeking today? #SheldonLevArt #ExpressNotImpress #CreativePath #IslandHeart #MysticVisions
• •A year of discovery awaits. Each month, a new vista – from Jamaica's sun-kissed beauty to symbols that stir the soul. Limited edition, infinitely inspiring. #SheldonLevCalendar #ArtfulYear #JamaicanMagic #SymbolicArt #Collectible
• •Email Newsletter Subject Line promoting new arrivals: New Expressions Unveiled: Art for Your Journey | Sheldon Lev Store Body Snippet: Explore fresh creations from my heart to yours – vibrant Jamaican scenes and new forays into the symbolic. Find the piece that resonates with your story. My aim is to express, and I hope these new works speak to you.