Tono de Marca

adventurous, friendly, and community-focused. They communicate with a voice that is both passionate about dogs and proud of its Chilean heritage. The language is accessible and enthusiastic, using phrases like "los arneses de sheepdogz son los más aperrados" (a Chilean slang term meaning tough or resilient) to create a relatable and authentic connection with their audience.

Valores de Marca

• •Quality and Durability: The brand emphasizes that its products are designed for adventure and built to last.
• •National Identity: A core value is the celebration of Chile's natural beauty, with product designs inspired by local flora and fauna.
• •Community: Sheepdogz fosters a community of dog lovers, encouraging them to share their adventures and experiences.
• •Animal Well-being: The focus on high-quality, well-fitting harnesses and gear implies a commitment to the comfort and safety of dogs.

Mejores Prácticas

• •Embrace "Adventurous" Language: Use dynamic and evocative words like "expedition," "trail," "explore," "unstoppable," and "discover." Frame walks as "adventures" and "missions."
• •Highlight Chilean Roots: Consistently reference the Chilean landscapes, flora, and fauna that inspire the products. This is a unique selling proposition that builds a strong brand identity.
• •Center the Dog as the Hero: The copy should always focus on the dog's experience its comfort, freedom, and readiness for adventure. The human is the enabler, but the dog is the protagonist.
• •Foster Community Through User-Generated Content (UGC): Actively encourage customers to share their photos and stories using a specific hashtag. Feature these posts prominently, as it reinforces authenticity and builds a loyal following.
• •Maintain a Friendly and Accessible Tone: Use clear, enthusiastic language. Engage with comments and questions on social media promptly and with a personal touch to strengthen the brand-customer relationship.

Percepción Social

The public and customers perceive Sheepdogz.cl as a reputable, high-quality Chilean brand for stylish and durable dog accessories. They are seen as a go-to for owners who lead an active, outdoor lifestyle with their pets. The "sheepdog" name, while potentially confusing given the product pivot, subtly reinforces the idea of gear for capable, hard-working, and adventurous dogs.

Ejemplos de Copy

• •Adventure has a new uniform. Your best friend is ready for any trail with our "Cuernos del Paine" harness. Designed for maximum comfort and unstoppable durability, because every walk should be an expedition. Are you ready for your next adventure together? Tap the link in our bio to gear up! #Sheepdogz #AventuraSinLímites #PerrosDeChile
• •Join the Pack! From the Atacama Desert to the forests of the south, the Sheepdogz family is exploring every corner of Chile. We don't just make harnesses; we build gear for unforgettable memories. Share a photo of your dog's latest adventure with #FamiliaSheepdogz for a chance to be featured! Discover Our Collections.
• •Inspired by Chile. Designed for Your Dog. Every color tells a story. Every harness is a promise of quality. Discover our "Trinar Andino" and "Flora Austral" collections and carry a piece of our nature on every walk. Shop Now.
• •Gear Up for the Weekend 15% Off! Hi [Customer Name], don't let anything stop your next outing. This weekend only, get 15% off all our jackets and waterproof gear. Keep your companion warm, dry, and stylish. The mountains are calling! Get 15% Off.
• •TikTok Idea: Video shows a dog being fitted with a new, colorful Sheepdogz harness. On-screen text: "Glow-up for today's adventure." Scene changes to the same dog running happily on a trail. On-screen text: "Ready for anything. #DogGear #Chile #AdventureDog" Sound: Upbeat, trending instrumental track.