Brand Tone

Empowering, Supportive, Educational, Informative, Honest, Straight-talking, Luxurious, Premium, Inclusive, Welcoming, Ethical, and Conscious.

Brand Values

• •Inclusivity: Celebrating and catering to all curl patterns, regardless of ethnicity, gender, or age.
• •Quality & Efficacy: Using the best natural, vegan ingredients to create products that deliver visible results in nourishing, protecting, and moisturizing hair.
• •Sustainability & Ethical Sourcing: Commitment to environmentally friendly practices, including recycled packaging and responsibly sourced ingredients.
• •Education & Empowerment: Providing knowledge and support to help individuals understand and care for their curly hair with confidence.
• •Trust & Honesty: Being transparent about their formulations and mission.
• •Celebrating Natural Beauty: Encouraging self-expression and embracing natural hair textures.

Best Practices

• •Embrace Inclusivity in Language: Always use language that welcomes everyone, highlighting that products are for all curl types, genders, and ages. Avoid jargon that might alienate or confuse.
• •Lead with Honesty and Transparency: Clearly communicate the natural, vegan, and ethical aspects of the products. Explain ingredient benefits simply and directly.
• •Empower and Educate: Frame content around helping customers understand their hair better and feel confident in their choices. Share tips, bust myths, and celebrate curl journeys.
• •Maintain a Supportive and Positive Voice: Even when addressing hair challenges, keep the tone encouraging and solution-oriented. Focus on the joy and beauty of natural, healthy curls.
• •Infuse a Touch of Luxury and Efficacy: While being natural and ethical, don't shy away from highlighting the premium quality and transformative results of the products, using descriptive words that evoke a sense of indulgence and effectiveness.

Social Perception

Highly Positive, Trusted, High-Quality & Luxurious, Inclusive Champion, Excellent Customer Service.

Copy Examples

• •Headline: Unlock Your Curls' True Potential. Body: Tired of fighting your frizz? Our 100% natural, vegan formulas are designed to nourish, define, and celebrate every coil, wave, and kink. Discover the Shedid & Parrish difference. #UnitedByCurls
• •Headline: Finally, Curl Care That Understands You. Body: At Shedid & Parrish, we believe beautiful hair shouldn't come at the expense of your values or our planet. Experience luxurious, effective care that's ethically sourced and made for *all* curls.
• •Headline: More Than Just Haircare, It's a Curl Revolution. Body: Join a community that embraces natural texture. Our award-winning products and expert education empower you to love your locks like never before. Healthy, happy curls start here.
• •Headline: Sensitive Scalp? Untamed Curls? We've Got You. Body: Our fragrance-free, natural ingredient-rich range gently cleanses, deeply moisturizes, and perfectly styles without irritation. Because every curl deserves to shine.
• •Headline: From "Other" to Empowered. Body: Our founder's journey inspired a range that celebrates unique beauty. Shedid & Parrish is about uniting diverse curl stories with products that truly perform. Embrace your story, embrace your curls.