Brand Tone

playful, enthusiastic, and engaging

Brand Values

• •Fun & Playfulness
• •Innovation & Creativity
• •Quality & Safety
• •Movement & Engagement
• •Community & Connection
• •Learning & Development
• •Accessibility & Inclusivity

Best Practices

• •Embrace Playful Language: Use vibrant, active, and enthusiastic words. Incorporate calls to action like "Unlock," "Discover," "Create," "Move and Groove."
• •Highlight Sensory Experience: Focus on the tactile and visual appeal – the "click," "morph," "mesmerizing patterns," and "satisfying transformations."
• •Emphasize Benefits Beyond Fun: While fun is key, consistently weave in the values of creativity, learning (STEM/STEAM), stress relief, focus, and screen-free engagement.
• •Foster Community and Interaction: Encourage sharing, collecting, and connecting. Use hashtags that promote user participation and showcase user-generated content.
• •Stay Authentic and Enthusiastic: Let genuine passion for the products shine through in all communications. Mirror the energy seen in their TikTok and YouTube videos – be dynamic and engaging.

Social Perception

Fun In Motion Toys and the Shashibo line are generally perceived very positively. They are seen as providers of high-quality, engaging, and innovative toys that offer more than just simple entertainment.

Copy Examples

• •Unlock a universe of shapes! 🌌 The award-winning Shashibo cube transforms into over 70 mesmerizing designs. Collect, connect, and create your own moving art. What will you discover?
• •Fidget no more! Shashibo offers endless, satisfying clicks and folds for ultimate stress relief and focus. Stimulate your mind, calm your senses, and find your flow. ✨
• •Tired of screens? Ignite your family's imagination with Shashibo! It's the hands-on puzzle that gets minds and hands moving. Perfect for all ages – from curious kids to creative adults. #MoveAndGroove
• •More than just a toy, it's a STEAM adventure! Shashibo's magnetic magic introduces geometry and problem-solving in the most playful way. Build, learn, and be amazed. 🧠
• •Join the Shashibo craze! As seen on TikTok, our shape-shifting cube is captivating creators everywhere. Get yours and share your amazing transformations! #ShashiboChallenge #FunInMotion