Tono de Marca

Playful, Naughty, Fun, Youthful, Comfort-focused, Relatable, Approachable, Friendly, Celebratory of Femininity & Empowerment, Culturally Aware

Valores de Marca

• •Comfort
• •Style & Fashion
• •Happiness & Fun
• •Quality
• •Affordability
• •Empowerment & Self-expression
• •Inclusivity

Mejores Prácticas

• •Embrace "Shararat" (Playful Mischief): Always inject a sense of fun, lightheartedness, and a touch of "naughtiness" (kept tasteful and appropriate for the Indian context) into the copy. Use playful language, emojis where suitable, and don't be afraid to be a little cheeky.
• •Prioritize Comfort & Quality in Language: Consistently highlight the soft fabrics, comfortable fit, and quality of materials. Use descriptive words that evoke a sense of coziness and well-being (e.g., "dreamy soft," "breathable bliss," "crafted for comfort").
• •Speak the Millennial Language (but stay inclusive): While targeting millennials, use a voice that is relatable, fresh, and engaging without alienating a broader audience. Keep up with current-yet-appropriate slang or expressions if they fit naturally.
• •Be Visually and Emotionally Evocative: Use words that paint a picture and connect with feelings of happiness, confidence, and relaxation. The copy should make the customer imagine themselves feeling good in Shararat products.
• •Create a "Tone of Voice" Guide: Develop an internal guide with do's and don'ts, approved playful phrases, and examples of on-brand copy for different scenarios (product descriptions, social media, customer service). This ensures consistency across all writers and platforms, reflecting the core values of fun, comfort, and approachable naughtiness.

Percepción Social

Positive for Comfort and Style, Emerging Indian Brand, Playful but Approachable, Mixed Views on "Bedroom Fashion" Branding, Trustworthy D2C Player

Ejemplos de Copy

• •Headline for New Loungewear Collection: "Unleash Your Inner Shararat! ✨ Our new collection is here to sprinkle your days (and nights!) with playful prints, dreamy fabrics, and a whole lot of happy. #BeNaughtyBeHappy"
• •Instagram Caption for a Babydoll: "Who said comfort can't be a little cheeky? 😉 Slip into something more fabulous (and incredibly soft!). Perfect for those nights when you want to feel cute, comfy, and confidently *you*. #ShararatNights #BedroomFashion"
• •Website Banner for Night Suits: "Your Everyday Escape Awaits. Discover Shararat night suits – where super-soft meets super-stylish. Because every moment of relaxation deserves a touch of fun! #ComfortChic #LoungewearLove"
• •Facebook Ad Copy for Gift Hampers: "Looking for a gift that’s both naughty and nice? 😉 Surprise them with a Shararat hamper packed with fun, comfort, and a wink! Perfect for making any occasion a little more special. #GiftShararat #PlayfulGifts"
• •Product Description Snippet for a Kaftan: "Effortlessly chic, incredibly comfy. Our kaftans are designed for those 'me-time' moments, whether you're lounging at home or dreaming of your next getaway. Embrace the Shararat vibe – stylishly, comfortably. #KaftanLove #RelaxAndRecharge"