Brand Tone

Approachable and Friendly, Trustworthy and Scientific, Positive and Encouraging, Modern and Clean, Casual yet Informative

Brand Values

• •Wellness and Health
• •Enjoyment and Accessibility
• •Quality and Efficacy
• •Transparency
• •Natural and Clean Living
• •Customer-Centricity

Best Practices

• •Focus on the benefits for the user.
• •Use encouraging and supportive language.
• •Maintain a balance between being friendly and informative.
• •Emphasize the science-backed nature of the ingredients and product effectiveness.
• •Regularly audit all customer-facing content (website, social media, emails, ads) to ensure the tone is consistent and accurately reflects the brand's values and personality.

Social Perception

Positive, Reliable, Innovative, Health-Conscious Choice

Copy Examples

• •Deliciously Healthy Gummies
• •Better Absorption
• •Sugar-Free & Low-Calorie
• •Real, Science-Backed Ingredients
• •A Healthier, Happier You