Brand Tone

Assertive & Solution-Oriented, Reassuring & Natural, Empathetic & Hopeful

Brand Values

• •Health & Wellbeing
• •Natural Solutions
• •Efficacy & Science (Claimed)
• •Freedom/Control
• •Helping users free themselves from addiction

Best Practices

• •Highlight how the product solves *their* problems and helps *them* achieve *their* goals (e.g., "Regain *your* control," "Invest in *their* future").
• •Emphasize Benefits over Features (but support with features): While the "Cognitive Inhalation Technology" is a feature, the benefits are freedom from cravings, better health, and money saved.
• •Maintain Authenticity and Transparency: Given the low trust signals from Scamadviser, authenticity builds trust.
• •Consistency Across All Channels: Ensure the tone is consistent from the website copy and product descriptions to any social media posts, emails, and customer service interactions. This helps build a recognizable and trustworthy brand identity.
• •Use language and phrasing that resonates with the target audience, avoid overly technical terms without explanation.

Social Perception

Low visibility, Skepticism/Low Trust, Unclear Independent Validation, limited market penetration, perceived as potentially untrustworthy.

Copy Examples

• •Doctors Approve and Science Proves that Shantismoke Works
• •94% of users declare being totally freed from cravings.
• •100% natural method to quit smoking once and for all
• •No nicotine substitutes, drugs, or severe side effects
• •Regain control of your life and health.