Brand Tone

Authentic & Raw, Energetic & Passionate, Storytelling & Introspective, Resilient & Grateful, Community-Focused & Down-to-Earth

Brand Values

• •Hard Work & Perseverance
• •Authenticity & Honesty
• •Musical Craftsmanship & Uniqueness
• •Fan Connection & Community
• •Resilience
• •Storytelling

Best Practices

• •Embrace Imperfection and Honesty: Don't be afraid to be raw and real. Share the struggles as well as the triumphs. The language should feel unpretentious and direct, avoiding overly polished corporate speak.
• •Prioritize Storytelling: Frame messages around narratives, whether it's the story behind a song, a tour experience, or the band's journey. Use vivid, evocative language that paints a picture.
• •Speak the Language of the Community: Use terms and a style that resonates with the existing fanbase (e.g., down-to-earth, appreciative, a bit rugged). Reference shared experiences and inside jokes where appropriate.
• •Highlight Effort and Resilience: Weave in the themes of hard work, dedication, and overcoming challenges. This reinforces the band's authenticity and the value placed on their journey.
• •Maintain a Grateful and Inclusive Stance: Regularly acknowledge and thank the fans. Foster a sense of community by making them feel part of the "Saints" family. Ensure messaging is welcoming to both long-time supporters and new listeners.

Social Perception

Loyal & Passionate Fanbase, Exceptional Live Performers, Genre-Defying, Hard-Earned Success, Authentic Storytellers, Increased Mainstream Recognition

Copy Examples

• •Years on the road, songs from the heart. We're bringing the noise, the stories, and the Saints to [City Name] on [Date]. It ain't just a show, it's a gathering. Get your tickets and let's make some memories. #ShaneSmithAndTheSaints #SaintsOrSinnersTour #RealMusic
• •Blood, sweat, and a whole lotta miles went into 'Norther.' These tracks are our stories, raw and unfiltered – just like life. For the dive bar dreamers and the Red Rocks revellers. Listen now, and let us know what you feel. [Link] #NortherAlbum #NewMusic #Storytellers
• •Wear the journey. This [T-Shirt Name] isn't just fabric and ink; it's a piece of the road, a nod to every show, every fan, every note. Built to last, just like our music. Shop the official store. [Link] #SaintsMerch #WearYourAllegiance #HardWorkingThreads
• •Ten years of dive bars, countless miles, and you all still show up and sing your hearts out. From the bottom of ours, thank you. You're not just fans, you're family. Here's to many more. #SaintsFamily #Grateful #MusicCommunity
• •Video snippet of soundcheck with text: "Greasing the gears before we blow the roof off tonight in [City]. The fiddle's tuned, the voices are (mostly) ready. See y'all in a few. #LiveMusic #RoadLife #SoundcheckVibes"