Brand Tone

Inspiring, Accessible & Friendly, Modern & Stylish, Playful, Passionate, Slightly Provocative

Brand Values

• •Uniqueness
• •Accessibility
• •Inspiration & Joy
• •Self-Expression
• •Quality (implied)
• •Creativity

Best Practices

• •Embrace "Shameless" Positively: Use the word "shameless" or related concepts (bold, expressive, unapologetic) to empower customers to express themselves freely through their decor choices. Frame it as confidence and individuality, not brashness.
• •Balance Inspiration with Accessibility: While showcasing beautiful and inspiring art, consistently reiterate the affordability and ease of acquiring these pieces. Avoid overly elitist or exclusive language.
• •Speak Visually, Then Verbally: Since art is visual, ensure the copy complements the imagery. Use descriptive language that evokes the feeling or mood of the artwork (e.g., "a calming wave of blue," "a playful splash of color," "a statement piece that sparks conversation").
• •Maintain a Friendly and Engaging Voice: Especially on social media, ask questions, encourage user-generated content, and respond to comments in a warm, approachable manner. Use emojis where appropriate to add personality.
• •Tailor to the Platform, Unify by Value: While the tone on TikTok might be more overtly playful than a website banner, the core values of uniqueness, inspiration, and accessibility should shine through in all communications. Adapt the delivery, not the essence. For instance, a TikTok might show the "joy" value through a fun unboxing, while an "About Us" page expresses it through a passionate mission statement.

Social Perception

A source for affordable and stylish home decor, Modern and on-trend, Good value, Engaging and relatable, A Danish brand with local appeal

Copy Examples

• •Instagram Post (Image: A cozy living room with a bold abstract Shameless Art poster): "Dare to be shameless. Your walls are a canvas, and our art is the conversation starter. Find unique pieces that scream 'YOU' without breaking the bank. ✨ Link in bio to explore the collection!"
• •Facebook Ad (Carousel of different art styles): "From calming botanicals to thought-provoking abstracts, discover art that truly speaks to you. At Shameless Art, we believe everyone deserves a home filled with inspiration. Affordable, unique, and delivered to your door. Shop now and get 15% off your first order!"
• •TikTok Video Caption (Video: Quick cuts of different posters being unboxed and hung, set to upbeat music): "Level up your space! 🚀 Shameless Art = unique vibes, zero regrets. Which one are you snagging? #shamelessart #homedecor #arttok #walldecor #affordableart"
• •Website Homepage Banner Text: "Art That Lives With You. Discover Shameless Art: Unique designs to provoke thought, inspire joy, and shamelessly express your style. Affordable art for every wall."
• •Email Newsletter Subject Line: "🔥 New Arrivals: Art to Make Your Home Shamelessly You!" Body Snippet: "Hi [Customer Name], ready to inject some fresh personality into your space? Our latest Shameless Art collection has just dropped, filled with unique designs curated to inspire and delight. Explore now and find the piece you didn't know you were missing."