Brand Tone

Empowering, Modern, Inclusive, Quality-focused, Approachable

Brand Values

• •Empowerment
• •Modesty with Modernity
• •Inclusivity & Diversity
• •Quality
• •Customer Satisfaction
• •Style without Compromise

Best Practices

• •Emphasize Quality and Craftsmanship: Regularly mention the attention to detail, fabric quality, and design process to build trust and justify the premium nature of the products.
• •Maintain an Approachable and Relatable Voice (especially on social media): While the brand is stylish, using friendly and engaging language (like on TikTok) makes it more accessible and builds community.
• •Showcase Customer Stories: Share testimonials and user-generated content to highlight customer satisfaction and the positive impact of the brand.
• •Highlight Inclusivity: Feature diverse models and stories that reflect the brand's commitment to inclusivity and diversity.
• •Use High-Quality Visuals: Ensure all photos and videos are professionally produced to reflect the brand's commitment to quality and style.

Social Perception

Stylish, empowering, inclusive, high-quality, and relatable modest fashion brand.

Copy Examples

• •"Empowering women through modest fashion with a modern twist."
• •"Modesty Embraced with Diversity."
• •"Stylish and trendy modest wear for every occasion."
• •"Don't believe in compromising style and on-trend fashion in the name of modesty."
• •"Perfecting every style design with quality fabrics and ensuring our customers' satisfaction."