Brand Tone

Passionate, Authentic, Adventurous, and Community-Oriented

Brand Values

• •Norwegian Heritage & Authenticity
• •Performance & Playfulness
• •Quality & Durability
• •Touring Focus & Versatility
• •Community
• •Passion for Skiing & Nature
• •Sustainability

Best Practices

• •Embrace Norwegian Roots Authentically: Weave in elements of Norwegian nature, skiing heritage, and the Sogn valley inspiration naturally. Use evocative language that paints a picture of the Norwegian mountain experience.
• •Speak the Skier's Language: Use terminology and references that resonate with passionate freeride and backcountry skiers. Show understanding of their desires (playfulness, reliability, powder performance).
• •Highlight Performance through Experience: Instead of just listing technical specs, describe how those features translate to a better skiing experience (e.g., light enough for the hike up, powerful for the shred down).
• •Foster Community & Inclusivity: Encourage user-generated content, address the audience directly (e.g., Join our community, Share your adventures), and maintain an approachable, enthusiastic tone.
• •Balance Passion with Professionalism: While the tone is adventurous and passionate, ensure copy is also clear, informative, and reflects the high quality and reliability of the products. Proofread meticulously.

Social Perception

Positive customer reviews, Recognized for freeride & touring, Norwegian identity, Engaged community, Premium product, Innovative and well-designed.

Copy Examples

• •Headline: Born in Norway's Wild Heart. Crafted for Yours. Body: From the deep powder of the Sogndal valley to your next epic adventure, SGN Skis are more than just equipment – they're your trusted partner for exploring the mountains. Discover the playful power of Norwegian-engineered freeride and touring skis. #SGNskis #NorwegianSpirit #RideWithPassion
• •Headline: Feel the Mountain. Trust Your Skis. Body: It's about that perfect turn, the shared laughter, the silence of the backcountry. Our skis are built for those moments. Lightweight for the climb, powerful for the descent. What stories will your SGNs tell this season? #SGNcommunity #TouringAdventure #PlayfulPerformance
• •Headline: Beyond the Groomers: Your Backcountry Awaits. Body: Engineered for the explorers, the powder seekers, the ones who crave the untracked. SGN touring skis offer the perfect blend of uphill efficiency and thrilling downhill stability. Where will your SGNs take you? #SGNbackcountry #NorwegianDesign #EarnYourTurns
• •Headline: Join the SGN Tribe: More Than Just Skiing. Body: We're a community bound by the love of snow and the thrill of the mountains. Share your adventures, connect with fellow riders, and experience the SGN spirit. Tag us in your moments @sgnskis! #WeAreSGN #SkiNorway #MountainLife
• •Headline: Crafted with Passion, Tested by Legends. Body: Every pair of SGN Skis is a testament to Norwegian craftsmanship and our relentless pursuit of the ultimate ride. Developed and approved by those who live and breathe the mountains. Experience the difference quality makes. #HandcraftedSkis #SGNperformance #MadeInNorway