Brand Tone

Knowledgeable, Community-Focused, Trustworthy, Helpful, Passionate

Brand Values

• •Integrity
• •Customer Dedication
• •Expertise & Passion
• •Community Building
• •Staying Current
• •Heritage

Best Practices

• •Emphasize product knowledge and expertise in photography and videography.
• •Highlight Cathay Photo's long-standing history and reputation in Singapore.
• •Showcase the brand's commitment to the photography community through events and workshops.
• •Focus on providing helpful and customer-centric service.
• •Convey a genuine passion for photography and videography in all communications.

Social Perception

Cathay Photo is perceived as a leading, reliable, and knowledgeable retailer in Singapore, deeply involved in the photography community and trusted for its wide product selection and customer service.

Copy Examples

• •"At Cathay Photo, we're more than just a retailer; we're a community of passionate photographers and videographers. Join us for our upcoming 'Cathay In Focus' session and elevate your skills!"
• •"Since 1959, Cathay Photo has been the trusted partner for photographers in Singapore. We pride ourselves on our integrity, expertise, and dedication to customer satisfaction."
• •"Looking for the latest gear? Our knowledgeable staff are here to help you find the perfect equipment to capture your vision. Visit us in-store or online today!"
• •"Capture your memories in stunning detail with our wide range of cameras and accessories. Plus, enjoy free shipping on orders over S$200 within Singapore!"
• •"Cathay Photo supports the local photography scene through workshops, seminars, and sponsorships. Stay tuned for our next event and connect with fellow enthusiasts!"