Brand Tone

Informative, Educational, Approachable, Friendly, Empowering, Normalizing, Playful, Modern, Discreet, and Trustworthy (Aspirational/Stated)

Brand Values

• •Sexual Freedom & Exploration
• •Confidentiality & Discretion
• •Security
• •Quality
• •Education & Information
• •Inclusivity
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone (e.g., playful yet informative, empowering but not preachy), key messaging points, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Prioritize Audience Understanding: Tailor the tone to the specific platform and audience segment. For instance, TikTok might allow for more overt playfulness than a blog post focused on sexual health. However, the core values of empowerment and information should remain consistent.
• •Emphasize Benefits and Solutions: Focus copy on how products and information can enhance the customer's life, pleasure, and well-being, rather than just listing features. Frame it from an empowering and positive perspective.
• •Maintain Discretion and Trust in All Communications: Even with a playful tone, always reassure customers about discreet shipping, secure browsing, and data privacy in relevant touchpoints (e.g., checkout process, FAQ, email footers). This reinforces a core value.
• •Review and Iterate Regularly: Periodically review all customer-facing copy (website, social media, emails, ads) to ensure it aligns with the defined brand voice and values. Gather customer feedback and observe engagement to refine the tone and messaging for better resonance.

Social Perception

As a necessary and convenient service, As a modern and open brand, Subject to the general stigma/acceptance of sex shops, Reliability concerns (based on some reviews), Empowering for some

Copy Examples

• •Headline (Playful & Informative - for a new product): "Spice Up Your Nights! ✨ Our new [Product Type] is here to unlock new sensations. Curious? Learn more & play!"
• •Social Media Post (Empowering & Approachable - promoting self-exploration): "Your pleasure, your rules. Explore what makes you feel amazing. We're here with the tools and info to guide your journey. #SexualWellness #SelfLove #SexyShopCL"
• •Email Subject Line (Discreet & Enticing - for a promotion): "A Special Treat Just For You (Shipped Discreetly, Of Course 😉)"
• •Product Description Snippet (Informative & Trustworthy - emphasizing quality): "Crafted from body-safe silicone, the [Product Name] offers [Key Feature 1] and [Key Feature 2] for ultimate comfort and pleasure. Explore with confidence. All orders shipped in plain packaging."
• •Blog Post Introduction (Educational & Normalizing): "Let's talk about [Sexual Topic]! It's a normal part of life, and understanding it better can lead to a more fulfilling experience. In this post, we break down the basics and answer your common questions."