Brand Tone

Philosophical, artistic, and edgy.

Brand Values

• •Balance and Harmony (with a twist)
• •Artistic Expression and Individuality
• •Style and Substance
• •Quality Craftsmanship
• •Authentic Expression

Best Practices

• •Connect with the customer on an intellectual and aesthetic level.
• •Continuously evaluate if the tone resonates with the intended audience who seek 'style and substance' and 'authentic expression'.
• •Maintain a philosophical and artistic tone in all communications.
• •Highlight the unique blend of art, philosophy, and craftsmanship in your products.
• •Ensure the brand message clearly communicates the values of balance, individuality, and authentic expression.

Social Perception

A brand that is unique, thought-provoking, stylish, and deeply connected to art and philosophy.

Copy Examples

• •"SHARDS OF LIFE" - Wearable art with a deeper meaning.
• •"SLIT OPEN" - Unveiling the beauty in vulnerability.
• •"MONUMENTAL" - Crafting a legacy, one garment at a time.
• •"EVIL ANGEL" - Embrace your duality. Redefine your streetwear.
• •Seventy Thirty: Where art meets philosophy, and style finds substance.