Brand Tone

Vibrant, Friendly, and Inspirational

Brand Values

• •Personalization & Individuality
• •Creativity & Design
• •Quality & Craftsmanship
• •Customer Expression
• •Ambiance & Atmosphere

Best Practices

• •Develop a Brand Voice Guide: Document your chosen tone (e.g., vibrant, friendly, inspirational), key vocabulary, positive/negative words to use/avoid, and grammar preferences. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The friendly, emoji-filled language works well for Instagram's audience interested in trendy decor, but ensure this resonates across all intended customer touchpoints.
• •Be Consistent Across Platforms: While the style might be slightly adapted (e.g., more formal for an email to a corporate client vs. an Instagram caption), the core tone and values should remain recognizable.
• •Use Storytelling: Share the stories behind designs, customer creations, or the inspiration for a collection. This reinforces the creative and personal values of the brand. For "Seu Letreiro," this could be how a sign transformed a local business or became a cherished wedding memento.
• •Incorporate Visuals and Text Cohesively: Ensure the tone of your copy matches the style of your visuals. "Seu Letreiro" does this well by pairing vibrant images with enthusiastic text. The copy should enhance what the customer sees.

Social Perception

Desirable Products, Aesthetically Pleasing, Giftable & Decorative, Responsive (on Instagram), Associated with Modern Decor Trends

Copy Examples

• •Headline: Light Up Your Ideas! ✨ Body: Got a vision? We'll turn it into a stunning neon reality. Perfect for your space, your brand, or that unforgettable gift. Let's create something amazing together! #SeuLetreiro #NeonDreams #CustomNeon
• •Headline: Your Vibe, Your Sign. 🚀 Body: Don't just decorate, make a statement! Our custom neon signs are all about *you*. What will yours say? Slide into our DMs and let's get glowing! #NeonArt #PersonalizedDecor #MakeItShine
• •Headline: From Blank Walls to Brilliant! 💡 Body: Watch how a custom neon sign from Seu Letreiro transforms any room from ordinary to extraordinary. Get ready for the 'wow' factor! Design yours today on seuletreiro.com. #HomeDecor #BusinessBranding #NeonMagic
• •Headline: That Feeling When Your Neon Arrives... 😍 Body: Pure joy, right? We love bringing your unique designs to life. Share your #SeuLetreiro moments with us! Tag @seu.letreiro to be featured. #HappyCustomers #NeonLove #CustomMade
• •Headline: Event Coming Up? Make It POP! 🎉 Body: Weddings, birthdays, launches – make your next event unforgettable with a custom neon sign that screams *you*. Let's design the centerpiece that everyone will be talking about! #EventDecor #NeonParty #ShineBright