Brand Tone

Modern & Stylish, Confident & Bold, Approachable & Trendy (Cool), Quality-Focused

Brand Values

• •Design Excellence & Exclusivity
• •Quality Craftsmanship
• •Brazilian Identity ("Bossa Brasileira")
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Embrace "Moderno com Bossa": Consistently weave in the idea of modern, sophisticated design infused with a unique Brazilian flair. Use evocative language that speaks to style and individuality.
• •Highlight Quality & Exclusivity: Always mention the quality of materials (Prata 925, Aço Inox, Titânio, Banho Ouro 18k) and the "exclusive design" or "unique pieces" aspect in product descriptions and ads.
• •Maintain a Confident yet Approachable Voice: Be assertive about the brand's design leadership and quality, but keep the language accessible and inviting, reflecting the "cool" and stylish vibe, especially on social media.
• •Visual-Verbal Synergy: Ensure the copy complements the high-quality, stylish visuals used on the website and social media. The words should enhance the perceived value and aesthetic appeal of the products.
• •Incorporate Customer-Centric Language: While highlighting brand strengths, also focus on how the jewelry makes the customer feel (e.g., confident, stylish, unique). Address potential concerns proactively by clearly stating warranty and exchange policies, reinforcing trustworthiness.

Social Perception

Generally Positive with Some Reservations, Recognized for Design, Established Presence, Trendy and Fashionable (among followers)

Copy Examples

• •Seth Store: Eternally Modern. Uniquely You. Body: Discover jewelry that blends timeless sophistication with a bold Brazilian spirit. Crafted with precision, designed to make a statement. Your story, exquisitely told.
• •Instagram Caption (showing a new men's titanium bracelet): Engineered for impact. Our new Titanium Collection is here – where cutting-edge design meets undeniable strength. Experience the Seth Store difference. #SethStore #TitaniumJewelry #ModernMan #DesignExclusivo #BossaBrasileira
• •Facebook Ad: Looking for that *cool* factor? Seth Jóias Cool brings you exclusive designs in 925 Silver and Stainless Steel that won't go unnoticed. Shine with confidence. Shop online or visit our stores!
• •Product Description (for a women's necklace): Embrace your radiance. This stunning 18k gold-plated necklace, a testament to our exclusive design and meticulous craftsmanship, adds a touch of sophisticated 'bossa' to any look. More than an accessory, it's an affirmation.
• •Website Banner: Seth Store: Where Brazilian Soul Meets Global Style. Explore jewelry that's as unique and vibrant as you are. Quality you can feel, designs you'll love forever.